2024 Speakers

Hello Heart

Stephanie Campbell, RN, BSN, MBA

Senior Solutions Consultant
Ohio Department of Aging

Mina Chang, Ph.D.

Deputy Director and Chief Analytics & Compliance Division
Neighborhood Health Plan of Rhode Island

Mark J. Cooper MS, BSN, RN, RRT

Vice President of Medicare-Medicaid Integration
Sword Health

Evelyn Chojnacki, MPH

Director, Health Plan Strategy
Benelynk

Keslie Crichton

Chief Sales Officer
Medica

Kathleen Elli

Vice President, Marketing
Health New England

Sarah A. Fernandes

Medicare Sales Manager
SafeRide

Brian Gebhardt

Chief Operating Officer
Hinge Health

Christynne Helfrich, PT, DPT, OCS

Commercial Consultant
NationsBenefits

James Hornung

Director of Sales
Medical Mutual of Ohio

Nikki Hungate, MS, MHA

Director of Medicare Product Solutions
AIS Health, an MMIT Company

Lauren Flynn Kelly

Managing Editor
ATRIO Health Plans

Gregg Kimmer

President and CEO
Kaizen Health

Mindi Knebel

CEO
BlueCross Blue Shield of South Carolina

Dave Krupa

Vice President, Marketing and Retail Sales
Neighborhood Health Plan of Rhode Island

Beth Ann Marootian, MPH

Vice President of Strategy and Business Development
Network Health

Gary Melis, RPh

Clinical Pharmacist
Metro Health

Casman Mosby

Director of Marketing and Sales
Strategic Health Group

Henry W. Osowski

Managing Partner
Linkwell Health

Bill Phillips

Chief Strategy & Performance Officer
ZS

Harbinder Raina

Principal
Indiana University Health Plans

Todd Rau

Director, Medicare Markets
Elevance Health

Windsor Richmond

Medicare Field Sales Manager
Sabatino Marketing, LLC

Ezio Sabatino, CCP, CEIP, COIP

Chief Influence Officer
San Francisco Health Plan

Diane Sargent, PT, MS, MBA

Director, Medicare Programs
Geisinger Health Plan

Heather Smith

Vice President, Retail Market Sales
CDPHP

Michael Spicer, MBAH

Vice President, Product
Speakers Biographies


Mina Chang, Ph.D.

Deputy Director and Chief Analytics & Compliance Division
Ohio Department of Aging

Dr. Chang currently leads Ohio Department of Aging’s Analytics & Compliance division, using business intelligence to improve statewide delivery of long-term services and supports.

She is an accomplished leader and trusted advisor in large healthcare, public health, and human service delivery systems for a wide span of governments and national markets. Mostly recently, she was a senior executive and VP for Bethesda LC, a prominent long-term care provider on disabilities. She led all aspects of quality, training, and COVID response for its 3,000 employees nationwide.

She was formerly an assistant health commissioner for the New York City, one of the world’s largest health organizations. She led her team to improve health insurance and safety net services for all New Yorkers. She previously held various operations and quality leadership roles for the State of Ohio to improve access to and quality of care for more than three million Ohioans.

Dr. Chang is a frequent speaker at key industry forums and has served as a subject matter expert at MACPAC, SAMHSA, and CHCS. She earned her Ph.D. and Master of Public Administration from the Ohio State University.

Mark J. Cooper MS, BSN, RN, RRT

Vice President of Medicare-Medicaid Integration
Neighborhood Health Plan of Rhode Island

Mark Cooper is Vice President of Medicare – Medicaid Integration at Neighborhood Health Plan of Rhode Island. Mark has a 20-plus year track record of consistently delivering enhanced business, clinical, and quality performance while positively impacting Profit and Loss for organization. He is skilled in managing cross-functional teams, policies, and practices to ensure service, regulatory and contractual compliance.

Mark, a nurse leader, is focused on quality, performance measurement and value in health care with experience in a variety of health care settings, including health care delivery systems and health plans serving Medicare and Medicaid populations. His background includes leading enterprise clinical and operational efforts to improve member engagement and services, reduce duplicative services, enhance care coordination and productivity. Mark has worked closely with the Department of Public Health, Board of Nursing, CMS and EOHHS. In addition, he also has worked with several government programs, including MassHealth, One Care Demonstration Medicare/Medicaid (MMP), Medicaid FFS, Program of All Inclusive Care for the Elderly (PACE), Senior Care Operations (SCO), and Medicare Advantage (MA).

Education, Certifications, Licensure: Salve Regina University, Newport, RI: Masters in Science, Health Administration Rhode Island College, Providence, RI: Bachelor of Science, Nursing Community College of Rhode Island, RI: Associates Applied Science, Respiratory Care Massachusetts and Rhode Island Registered Nurse Massachusetts Respiratory Therapist

Stephanie Campbell, RN, BSN, MBA

Senior Solutions Consultant
Hello Heart

Stephanie comes to Hello Heart with roughly 20 years of healthcare experience in direct patient care, chronic condition management, as well as app-based technology working side by side with employers, payors, health systems, and consultants. Her RN, BSN credentials, and MBA from the University of Texas-Tyler uniquely position Stephanie to be a top-tier subject matter expert in population health. She picked up the ukulele over quarantine and is always open to a jam session.

Evelyn Chojnacki, MPH

Director, Health Plan Strategy
Sword Health

Evelyn Chojnacki brings an extensive health plan background to Sword Health with over 19 years’ experience serving clients and members. This includes client management, health care program development, vendor assessment and integrations, market deployment and strategy. Evelyn joined Sword in early 2021 and remains focused on advocating for the needs of health plan partners while supporting the advancement of virtual care across the industry. This means promoting solutions positioned to deliver impactful clinical results and equitable member access to convenient care - all while tackling escalating healthcare costs. Outside of work, Evelyn is an active outdoor and travel enthusiast.

Keslie Crichton

Chief Sales Officer
Benelynk

Keslie is the Chief Sales Officer for Benelynk. In her role, she is not only responsible for new business development but also works on innovative partnerships to improve outreach strategies and health outcomes for our client’s members. At the core of BeneLynk’s services, Keslie and her team work to identify, document and solve member’s social determinant of health (SDoH) challenges by “leading with help”. This increases BeneLynk’s engagement rates across our integrated services while also providing our clients with crucial information they need to deliver care and improve their quality metrics.

Keslie has worked in managed care for over 25 years with a focus on SDoH solutions that improve members lives but also provide a return on investment for our clients. Keslie's passion lies in working on strategies that put members at the center while ensuring we deliver accurate risk- adjusted revenue, quality performance, and member retention.

Keslie holds a B.S. in Business Administration from Regis University and worked toward her MBA and Masters in Healthcare Administration at Sacred Heart University in Fairfield, CT.

Kathleen Elli

Vice President, Marketing
Medica

Kathy is the Vice President, Marketing, at Medica. Kathy is a member of Kelly’s Leadership Team, Health Equity Work Group, and STARs Stakeholder team. She is responsible for product acquisition, member experience, commercial communications, commercial proposals and provider/employer/broker communications to support Medicare, Medicaid, Individual & Family Business and Commercial lines of business. In addition, Kathy is accountable for for managing, developing and promoting a team of managers, consultants and coordinators to grow, develop and grow professional in their careers and at Medica.

Prior experience includes various marketing roles within Medica, as well as the VP Care Partner and Medicare Marketing at Bright Health and Director, STARs & Member Engagement at BCBS Minnesota.

Sarah A. Fernandes

Medicare Sales Manager
Health New England

Sarah has been in the health insurance industry over 25 years and has been with Health New England for 23 years. She has a strong focus in sales, member retention and customer service, spending 11 of her 23 years with the HNE Customer Service team, holding the former position of Customer Service Manager.

Sarah has spent the last 12 years as the Medicare Sales Manager for Health New England. In her role, Sarah is responsible for Tele-Sales, Field Sales, External Agent Recruitment/Appointment/Training/Oversight, Commissions, Sales Strategy, and Member Retention. Sarah is responsible for all aspects of Medicare Sales, from creating a sales plan, writing sales presentations and educational material, to ensuring compliance with all Medicare rules and regulations. Sarah actively participates in the development of the Health New England product portfolio. Sarah has successfully expanded our service area, expanded our sales channel from just 5 internal agents to over 300+ external brokers, FMO’s, and Exchange Partners. Sarah launched our Medicare Supplement product, as well as a new a PPO contract. In addition, Sarah is responsible for community engagement and member retention and has been successful in achieving over a 94% retention rate for the past 12 years.

Health New England is a 4.0 Star rated health plan located in Springfield, Massachusetts. Today, HNE insures over 200,000 members and over 5,000 employers in Western Massachusetts and Connecticut. HNE’s product portfolio includes fully funded, self funded, Medicare and Medicaid products.

Brian Gebhardt

Chief Operating Officer
SafeRide

Brian has almost 25 years of professional experience in operations, strategy, and business management. Before assuming the role of COO at SafeRide, Brian served as the COO of Empower, where he orchestrated over 10x revenue growth in approximately one year. Prior to joining Empower, Brian held the position of VP of Operations at Bond, a personal security SaaS startup. During his tenure, he expanded the field operations team from 1 to 50 teammates, spearheaded market launches, and oversaw the design, construction, and operation of two operational command centers.

Before his role at Bond, Brian served as the Uber Marketplace GM for the Northwest US, where he held responsibility for profitability and the overall customer experience for riders and drivers across 6 US states. Brian also spent six years in strategy and analytics management positions at Hewlett Packard Enterprise. His private sector career began as a strategy consultant at The Boston Consulting Group following five years of service in the US Army, during which he earned the Bronze Star and received the Purple Heart for his service in Iraq. Brian holds a B.S. in Economics from West Point, where he excelled as an All-American NCAA Division 1 track and field athlete. He further pursued his education with an MBA from the Harvard Business School.

Christynne Helfrich, PT, DPT, OCS

Commercial Consultant
Hinge Health

Christynne has been a physical therapist since 2010 and has worked in a variety of settings from outpatient clinics to home health. She is an Orthopedic Certified Specialist and also has extensive experience with the geriatric population

James Hornung

Director of Sales
NationsBenefits

James Hornung has over a decade of specialized experience in healthcare/technology, with a strong emphasis on Supplemental Benefits in recent years.

His experience with many facets of health care enables a 360-degree view of customer challenges and an understanding of solving complex problems.

Previous experience includes working with Supplemental Benefits serving MLTSS, DSNP, CSNP, and MA and implementing Sales & Marketing tools for Health Plans to help drive member growth, education, & retention.

Outside of work, James enjoys golfing, traveling, and dedicating his time to helping others.

Nikki Hungate, MS, MHA

Director of Medicare Product Solutions
Medical Mutual of Ohio

Lauren Flynn Kelly

Executive Director
AIS Health, an MMIT Company

Lauren has been covering health business issues since the early 2000s and specializes in in- depth reporting on Medicare Advantage, managed Medicaid and Medicare Part D. She also possesses a deep understanding of the complex world of pharmacy benefit management, having written AIS Health’s Radar on Drug Benefits from 2004 to 2005 and again from 2011 to 2016. In addition to her role as managing editor of Radar on Medicare Advantage, she oversees AIS Health’s publications and manages the health editorial staff. She graduated from Vassar College with a B.A. in English.

Gregg Kimmer

President and CEO
ATRIO Health Plans

Since 2022, Gregg Kimmer has been ATRIO’s President and CEO. All of Gregg’s experience in healthcare has been in Medicare Advantage, and until ATRIO, it has all been in the Midwest, with Chicago serving as the anchor geography. After nearly 7 years at Humana, where he was 1 of 5 Divisional CFOs and oversaw $1.4 billion in revenue, he became Chief Medicare Officer over the Great Lakes market at Aetna / CVS Health. During his 4 years in this role, he had full P&L responsibility and oversaw organic growth of 20k to 133k members. In his short tenure at ATRIO, same-store membership has grown 70% as of February 2024.

Gregg is originally from Nashville, TN. Without a doubt, what he enjoys most is spending time with his family.

Mindi Knebel

CEO
Kaizen Health

Mindi Knebel is the Founder & CEO of Kaizen Health, as well as Chair of the company’s Board of Directors. A startup junkie who is passionate about social entrepreneurship, Mindi has worked across several industries and has seen companies from inception through successful exit. Mindi was part of the founding team of MATTER, a healthcare technology incubator formed through a public-private partnership in the city of Chicago. Prior to that, she lead operations and corporate development initiatives for growth stage companies in service, veterinary and technology industries.

Mindi holds a bachelor’s degree from the University of Iowa and a master’s in business from Colorado Technical University. She enjoys spending time with family & friends, running, yoga and is a proud Packers shareholder and also an avid fan of the Iowa Hawkeyes, Cubs, Bulls and Blackhawks.

Dave Krupa

Vice President, Marketing and Retail Sales
BlueCross Blue Shield of South Carolina

Dave has worked with multiple health plans on the east coast in a variety of sales and marketing positions including the last 13 years at Blue Cross Blue Shield of South Carolina where his current role is Vice President of Marketing and Retail Sales. In this position he is responsible for lead generation marketing, telesales, retail and mobile distribution channels, market research, communications, and sales enablement technology. He has extensive experience in direct-to- consumer markets for both Medicare and ACA Individual Product lines of business and has also worked with broker distribution channels. He has broad experience in building and executing acquisition, engagement, retention and recapture programs. Dave currently resides in South Carolina but is a native of Connecticut as well as a graduate of the University of Connecticut and huge fan of UCONN basketball!

Beth Ann Marootian, MPH

Vice President of Strategy and Business Development
Neighborhood Health Plan of Rhode Island

Beth Ann Marootian is Vice President of Strategy and Business Development at Neighborhood Health Plan of Rhode Island. Beth is responsible for corporate strategy, annual goal setting, identification, and assessment of strategic business opportunities. Beth is also responsible for the health plans accountable care organization program covering over 175,000 Medicaid lives across 7 organizations.

Prior to her work in Business Development, Beth was the Director of Quality Management at Neighborhood. Her leadership resulted in the health plan receiving NCQA’s Excellent status and #1 Medicaid health plan rating by U.S. News and World Report. Previous to her work at Neighborhood, Beth was a Commissioned Officer in the US Public Health Service working in the Department of Health and Human Services in the Health Resources and Services Administration and prior to that the National Institute for Alcohol Abuse and Alcoholism (NIAAA).

Beth is a former Board Member of The Public’s Radio (RI’s public radio station). Beth holds a master’s degree in public health from Yale University.

Gary Melis, RPh

Clinical Pharmacist
Network Health

Gary Melis is a Clinical Pharmacist for the past six years at Network Health, a local health insurance provider in Northeast and Southeast Wisconsin. He is currently one of two pharmacists involved making MTM calls in-house. His responsibilities also involve NCQA, pharmacy appeals, P&T Committee, Member and Provider relations.

Gary’s also has experience as pharmacy manager for a national long term care company, pharmacy manager for retail pharmacy chain, and Pharmacy Director for a National Health Care provider. He has also been a pharmacy instructor at local medical college family practice clinic.

Casman Mosby

Director of Marketing and Sales
Metro Health

Casman Mosby, The Queen of Community and Family Relations. A native of Orlando Fl, Casman has made it her life’s mission to strengthen the bonds of multi-generational connections. From community food drives to senior focused outreach, and even Adopt Kid Birthday's Initiatives for children in need.

No matter how tough the challenge, Casman shows up, not for the accolades, though those moments are very humbling but shows up for those who need it the most, which are the disenfranchised in the community, or as she would call them my Babies....seniors included. Casman Mosby is all about the family unit...primarily because she herself is a proud mother of three beautiful daughters Alaysia, Ayanna, and Trinity.

Her life experience in the community encouraged her to start the non-profit organization Promise Seeds Initiatives International and the Royal International Group (Transitional Housing). Casman’s current profession is the Director of Marketing and Sales with Metro Health, which covers the Orlando and Volusia county area in Florida.

With over 25 years In Healthcare, the past 6 being in Medicare sales, and the past 3 in Real Estate all have strengthened Casman’s muscle in truly being the Queen in her field. She has been named the Community Ambassador for Medicare, a Relentless Coach, and simply a woman who is about her business and elevating those within/beyond her arms reach. She has a heart of gold, and the community's endorsement to back it up.

Casman’s passion is in educating the community on resources in their own backyard. She believes with the right guidance you can generate leads, favorable outcomes, and get your next sale by building relationships! Building relationships is a strong pillar in everything she does. She would not be where she is today, without the continued support of her community partners.

In summation, Casman Mosby prides herself in family and engaging the community. When you love on the people, they may not give you a yes right way, but yes is surly soon to come when you are placed there for a purpose. Don’t give up.

Henry W. Osowski

Managing Partner
Strategic Health Group

Hank Osowski, a Founding Member of Strategic Health Group, is an experienced health care executive and strategist who has provided leadership to commercial, Medicare and Medicaid health plans for more than 30 years. He currently is the Managing Director of Strategic Health Group, a new boutique strategic and financial advisory firm dedicated to bringing seasoned leadership to enable health care organizations to succeed in a challenging and changing environment. He is an expert in Medicare Advantage and Medicaid long-term care strategies.

Formerly, as Senior Vice President Corporate Development, he was a key member of the senior leadership team that the company from a near death experience to an exceptionally strong financial position. He led SCAN Group's efforts to expand into seven additional California counties. Hank also led SCAN's entry into Arizona and served as the initial President of SCAN Health Plan Arizona and SCAN Long Term Care. The service area expansions represent approximately a quarter of SCAN's membership and added nearly $450 million to SCAN's revenue. He also led the organization's strategic planning efforts and initiated an innovation development regimen to seek improvements in care coordination practices and future care outcome protocols.

Prior to SCAN, Hank served as a Principal in a national health care consulting organization providing a range of strategic, financial and development services for health plans, physician groups and hospitals. He began his California career as a member of the senior management team responsible for the turnaround and financial survival of Blue Cross of California. In this capacity, Hank led the financial turnaround of the Individual and Small Group Division and provided leadership to the organization's strategic planning efforts.

Earlier he served as Vice President International Operations for American Family Life Assurance Corporation where he directed the activities of the company's Canadian and European operations. In this role he directed the development of start-up operations in the United Kingdom, Germany and Italy, as well as the financial turnaround of the company's Canadian operations. Earlier, Hank also served as Director of Insurance Consulting Services for Coopers and Lybrand, a predecessor to PriceWaterhouse Coopers.

Throughout his career, he has been a frequent speaker on critical issues and challenges facing the Medicare and Medicaid programs. In 2011, Hank spoke to the Managed Medicaid Congress about principles for structuring effective long term care programs, to the Medicare Market Innovations conference about opportunities for strengthening a plan's five star quality rating and offered his strategic projections for the future of Medicare. He also spoke to a diverse health care and technology audience at the Healthcare Unbound conference about leveraging the power of technology to improve the quality of health outcomes and care interventions.

Bill Phillips

Chief Strategy & Performance Officer
Linkwell Health

Bill Phillips is the Chief Strategy & Performance Officer at Linkwell Health, the consumer engagement company that drives action in healthcare.

Prior to joining Linkwell, Phillips spent 13 years at Men’s Health, the world’s largest and most successful men’s magazine brand. In his role as Vice President & Global Editor-in-Chief, he oversaw every aspect of the brand, domestically and internationally.  

Phillips has won numerous print and digital awards, including the National Magazine Award for General Excellence, the industry’s highest honor, and The Content Council’s Pearl Award, the Oscar of content marketing. 

Phillips is also the author of the bestselling book The Better Man Project.

Harbinder Raina

Principal
ZS

Harbinder is a leader in ZS’s health plan and provider industry practice. He advises U.S. health plans and providers across a range of issue areas including customer experience, population health management, go-to-market strategies and advanced analytics.

Prior to his current role at ZS, Harbinder worked as a tech consultant in the health insurance and property and casualty insurance industries. Harbinder has a B.E. in mechanical engineering from NIT Surathkal (India) and an MBA from the Ross School of Business at the University of Michigan.

Todd Rau

Director, Medicare Markets
Indiana University Health Plans

Todd Rau is the Director of Medicare for Indiana University Health Plans and leads the Medicare Advantage line of business for the past 5 years. IU Health Plans is an extension of Indiana University Health, Indiana’s only hospital system to be nationally ranked by U.S. News & World Report for 20 consecutive years.

Rau has 29 years of experience in insurance and began his career as a broker, focusing on commercial group, individual and Medicare health sales. In 2007 he became the Regional Sales Manager for Anthem BCBS individual broker sales, and quickly transitioned to the role of Broker Sales Director for Medicare Products.

While at IU Health Plans, Rau introduced the first $0 premium plans and multiple supplemental benefit additions. A Greenwood, Indiana native, he received his bachelor’s degree from Indiana University.

Windsor Richmond

Medicare Field Sales Manager
Elevance Health

Windsor Richmond is the Field Sales Manager for Anthem Blue Cross. She oversees a Field Sales team in Southern California. She’s been in the Medicare insurance industry 20+ years and has gained her experience by working at multiple Fortune 100 insurance companies. Her role with Elevance Health entails managing, coaching, business development, and knowledge of all Medicare products. She works closely with Elevance Health leadership in analyzing the territories against competition and growth opportunities. Throughout the years she has also had the opportunity to manage the Individual Sales Agents/Brokers.

Medicare has continued to be a passion for Windsor. Having the opportunity to begin Medicare sales since the inception of the Medicare Advantage, she’s had success in improving the lives of Medicare beneficiaries and as well as individuals working in the industry. Her favorite lesson is knowing the history of Medicare. She recommends you Google a video presented by the Henry J. Kaiser Family Foundation, Medicare and Medicaid at 50.

Windsor lives in Southern California and has two wonderful sons. She is an advocate sports fan. Her favorite team is the Los Angeles Lakers. She holds a B.A. in Business Administration from the University of LaVerne and an MHA from Walden University.

Ezio Sabatino, CCP, CEIP, COIP

Chief Influence Officer
Sabatino Marketing, LLC

Cialdini Certified Coach, Consultant & Founding Member | Expert in Strategic Marketing and Health Insurance Marketing | Seasoned B2B/B2C Marketer | Accomplished Team Leader | Dynamic Keynote Speaker |

With an impressive three decades of experience, Ezio Sabatino is a passionate marketing leader who has excelled in all facets of integrated marketing and communications, consistently driving increased revenue and expanding market share.

Currently serving as the Chief Influence Officer at Sabatino Marketing, LLC, Ezio is closely affiliated with the Cialdini Institute. In this capacity, he leverages his extensive knowledge to coach, mentor, and train individuals and businesses of all sizes in ethical influence and persuasion, drawing on the groundbreaking work of Dr. Robert Cialdini. As one of only 667 individuals worldwide certified by Dr. Cialdini for this expertise, Ezio holds certifications in Ethical Influence and Ethical Online Influence from the Cialdini Institute and serves as a Founding Member of the Institute. Ezio also specializing in marketing and sales consulting within the Individual Insurance space (Medicare Advantage, DSNP, Medicare Supplement, ACA), Ezio has spearheaded acquisition, onboarding, and retention efforts through the strategic planning and implementation of marketing lead generation and retention programs.

From 2002 to 2023, Ezio has held influential marketing leadership roles, including as Interim Director of Marketing at Access Health CT, the state's official insurance marketplace, and Director of Marketing Acquisition & Retention for Individual Products, as well as Director of Marketing & Communications for Senior Markets at EmblemHealth and ConnectiCare. Notably, at ConnectiCare, he achieved a remarkable 38% growth in brand awareness and led marketing campaigns that secured #1 market share positions in ACA, Medicare Advantage, and Small Business Insurance.

Prior to his role at ConnectiCare, Ezio played a key role in elevating commercial health products to market prominence during his tenure at PHS Health Plans, a Health Net Company, from 1991 to 2001.

Ezio holds a Bachelor of Science degree in marketing with a minor in psychology from Sacred Heart University in Fairfield, CT. As a lifelong resident of Stratford, CT, he, and his wife, Lysa, are proud parents of three children and two grandchildren. Beyond his professional endeavors, Ezio loves dogs (especially rottweilers and boxers), is a shareholder and fan of the Green Bay Packers, and loves a good Bruce Springsteen and Billy Joel show.

Diane Sargent, PT, MS, MBA

Director, Medicare Programs
San Francisco Health Plan

Diane Sargent is a Director of Medicare Programs responsible for the development and launch of San Francisco Health Plan’s Medicare Dual Special Needs Plan (D-SNP), and ongoing compliance, quality, and operational performance, while ensuring the D-SNP product and services brought to the market are competitive and sustainable.

Ms. Sargent has more than 30 years of experience in the health care industry – 20 of which are in Managed Care in a variety of strategic and operational roles supporting Medicare, Medicaid, and the dual eligibles. As the National Medicare Programs Director at Centene, she provided critical support to the local markets for their Medicare product expansions, guiding Medicare product design, staffing plans, sales channel optimization, and assisting the Provider Network team on benchmarking reimbursement targets in new markets. As the Sr. Director of Dual Eligible Product Management & Program Implementation at Health Net, she managed all aspects of the implementation for Health Net’s Medicare-Medicaid duals demonstrations ensuring all operational units executed on their responsibilities necessary to ensure a smooth roll out of the contract on time and to required specifications. Ms. Sargent was also responsible for leading product strategy and overseeing functional areas that deliver dual demonstration outreach, marketing, and communications.

Ms. Sargent earned a bachelor’s degree in physical therapy and a master’s degree in allied health administration from the University of Connecticut, and a master’s in business administration degree from the Anderson School at the University of California, Los Angeles.

Heather Smith

Vice President, Retail Market Sales
Geisinger Health Plan

Heather has been in Insurance and Financial Sales for her entire career. Having been in the Medicare Sales arena for over 15 years, she has found her true passion working within the senior population. She enjoys working for regional plans that have a unique offering within the communities they serve. She is responsible for all Medicare Sales distribution channels, as well as the Individual Commercial Market, and Community Programs. Helping others achieve their goals, uncover potential, and find those “aha moments” will always be the most rewarding part of her role.

Heather has been married for over 30 years and has one teenage daughter who attends the University of Tennessee (Go Vols). She enjoys time at home with family and her plethora of pets, as well as retreat time to the Caribbean to relax and recharge.

Michael Spicer, MBAH

Vice President, Product
CDPHP

Mike leads the Product Innovation team of portfolio managers, researchers, and analysts at CDPHP in Albany, NY. Mike’s team is always seeking out new trends and disruptions in healthcare to enhance CDPHP’s product portfolio, ranging the gamut from digital health technologies to high deductible plans paired with HSAs.

Mike is most interested in studying and utilizing consumer behavior trends in healthcare, including the choices people make, why they make those choices, and the influences required to help them make choices that are more appropriate.

Originally from Syracuse, New York, Mike relocated for his post-secondary education, including a B.S from Union College (NY) focused in Neuroscience and Quantitative Economics, as well as a Masters of Business Administration (M.B.A.) focused in Healthcare Management from Clarkson University. Mike now resides with his family and dachshunds in Latham while continuing to work on his golf game.