Tuesday, March 28, 2023
7:00 |
Continental Breakfast
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7:50 |
Chairperson’s Welcome
Billy Justice Director, Sales and Marketing, Vantage Health Plan |
PRODUCT DESIGN & DEVELOPMENT |
8:00 | Developing a Suite of Offerings to Best Support the Senior Population: Determining Which Factors Drive Selection and Focusing on High Visibility Benefits that Influence Buying Behavior
Nikki Hungate, MS, MHASenior Leader, Medicare Government Programs Product Strategy MVP Health Care |
8:30 |
Gaining Competitive Advantage by Featuring Telehealth Offerings: Responding to Evolving Consumer Demand with Digitally Enabled Physician Visits, At-Home Monitoring, and Virtual Care Engagement
Michael Spicer Vice President, Product,CDPHP |
9:00 |
Flexibility: Disruptive Innovation to Bolster Member Experience, Growth, and Retention; address SDOH Barriers; and Drive Organic Engagement
Daniel WeaverExecutive Vice President of Product Operations and Stars StrategyNationsBenefits |
9:30 |
Optimizing Your Strategy to Best Align with the D-SNP Emerging MarketsDual eligible is a fast-growing, high-need, high-cost, and very complex beneficiary group. It is an exciting time and a transformational opportunity for eldercare as D-SNP and other markets are fast emerging. Tools and strategies to facilitate faster uptakes, increase consumer options, and improve value of care can be game changing -
Mina ChangDeputy Director and Chief Analytics & Compliance DivisionOhio Department of Aging |
10:00 |
Morning Refreshment Break
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SALES/MARKETING |
10:30 |
Panel Discussion: Winning the AEP in the Post-COVID Era: Understanding Various Audience Segments and Taking an Omnichannel Approach to Stand Out in a Crowded AEP Market
Moderator:Lauren Flynn Kelly Managing Editor, AIS Health, an MMIT Company Panelists:Tom Sass Vice President, Consumer Markets/Federal Markets, Highmark Western and Northeastern New York Dan PaladinoVP, Healthcare Client Experience, Amsive Brian BreisingerPresident and CEO, GS National Insurance |
11:10 |
Member Switching Behaviors and How to Increase Your Retention Rate
Merry Beth WardSenior Marketing Consultant Milliman Adam Barnhart, FSA, MAAAPrincipal and Consulting Actuary Milliman, Inc. Philip NelsonConsulting ActuaryMilliman |
11:40 |
Building a Sales, Marketing, and Engagement Strategy Aligned with Your Organization’s Core Value Proposition
Heather SmithVice President, Retail Market Sales,Geisinger Health Plan |
12:10 |
Engaging Members Through Nutrition Focused Benefits: Improving Member Satisfaction and Health OutcomesJenn KerfootChief Experience Officer, FarmboxRx |
12:40 |
Luncheon
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1:40 |
Panel Discussion: Investing in Digital: Responding to the Shift in How Consumers Shop for Medicare Coverage, and Meeting Consumers’ Preferences for Digital Marketing, Engagement, and Communication
Moderator:Cindy Thomas,Director, Payer Business Development, Healthcare Solutions,RR Donnelley Panelists:Helaine FingoldPartner, Health Care and Life Sciences, Epstein Becker Green Ezio SabatinoStrategic Health Insurance Marketing Leader & Consultant,Sabatino Consulting Todd Rau Director, Medicare Marketing,Indiana University Health Plans |
2:20 |
Older + Wiser: Engaging Medicare Members in Digital HealthBest practices, key takeaways and insights about how a Medicare population engages with a digital health program. In this session, hear from Hinge Health’s Vice President of Medicare Austin Weaver as he debunks myths about the Medicare population’s relationship with digital health technologies. Austin Weaver Vice President of MedicareHinge Health |
2:50 |
D-SNP Marketing: Developing an “Effective D-SNP Playbook” on How to Reach This Growing Market of Dual Eligibles
Windsor Richmond Medicare Field Sales Manager Elevance Health |
3:20 |
Behavioral Science in Communicating with Prospects and MembersBehavioral science plays a critical role in understanding the barriers that impede changing both prospect and member behaviors. In this presentation, Dr. Lisa Zaval, an Applied Behavioral Scientist at Limetree, will discuss how these insights can be leveraged to design evidence-based marketing that impacts perceptions, overcomes psychological barriers, and improves consequential decision-making for Medicare recipients. Following a description of the problem and a review of relevant research findings, this presentation will conclude with a discussion of Limetree’s patented testing methodology that deploys data-driven behavioral science approaches to match the right message to the right member, allowing for tailored behavioral strategies for different member segments. This approach can be used to personalize and augment mechanisms for driving engagement, comprehension, and action to close gaps in health disparities and improve health outcomes for Medicare recipients. Dr. Lisa Zaval Behavioral Scientist,Limetree |
3:50 |
Afternoon Refreshment Break
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MEMBER EXPERIENCE/ENGAGEMENT/OUTREACH |
4:20 | Panel Discussion: Member Retention During OEP and Year Round: Creating Data-Driven, Highly Engaging Content and Member Experiences that Promote Health Equity, Address SDoH and Meet Members Where They Are
Moderator:Evelyn Chojnacki, MPH Director, Health Plan Strategy Sword Health Panelists:Brandon SolomonVP, Client Advisory and Business DevelopmentConvey Health Solutions Jeff NatheDirector, Medicare Sales & Service,Mercy Care Advantage / Aetna Mark Garnett Managing Director, LiveWell with Traditions Ed Buckley, III, Ph.D.CEO, Peerfit by FitOn Health |
5:00 |
Improving the Member Experience and Risk Adjusted Revenue through Integrated SDoH Advocacy
Keslie Crichton Chief Sales Officer, Benelynk Jason Sloan Vice President, Medicare Advantage Stars and Risk Programs, BlueCross and BlueShield of South Carolina |
5:30 |
Cocktail Reception
Sponsored by![]() |
Wednesday, March 29, 2023
MEMBER EXPERIENCE/ENGAGEMENT/OUTREACH (continued) | |
7:00 | Continental Breakfast
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8:00 | Chairperson's Recap
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8:10 | Panel Discussion: Boosting Member Engagement through Innovative Benefits
Moderator:Kacey DuganDirectorFaegre Drinker Consulting Panelist:Spencer Pratt VP of Growth & StrategyNourishedRx |
8:50 | Creating a Year Round Brand Strategy: Winning Member Trust and Renewal with a Unique Brand Promise that Resonates with the Consumer
Sarah FernandesMedicare Sales ManagerHealth New England |
9:20 |
Reimagining the Member Experience through Condition Care Kits
Craig Fisher Manager, Cross Segment Strategy & RoadmapHighmark BCBS Rebecca Schano Sr Account Executive, RR Donnelley Ken Gammon, SVP Healthcare Solutions RR Donnelley |
9:50 | Retaining Members Via a High Touch Concierge Service Model
Barb Shooshanian,Executive Vice President/Chief Operating Officer,Health Alliance Administrators, Inc. – Managing Agency for Health Alliance Plan |
10:20 | Morning Refreshment Break
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10:50 | Strategic Relationship Building: Leading to Your Next Sale
Casman Mosby,Director of Marketing and Sales,Metro Health |
11:20 | Leveraging Your Pharmacy Department to Impact Medicare Sales and Member Experience and Boost Star Ratings
Gary Melis, R.Ph.Clinical Pharmacist Network Health |
11:50 | Elevating CAHPS Member Experience Scores to Achieve Optimal Star Ratings
Billy JusticeDirector, Sales & Marketing,Vantage Health Plan |
12:20 | Conclusion of Conference
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