Agenda

Wednesday, July 15, 2020

Pre-Conference Workshop

3:45 - 5:15

Member Retention: Developing Member-Focused Strategies to Keep Members Happy and Enrolled During the OEP

Michael S. Adelberg Principal,Faegre Drinker Consulting

5:15

Welcome Cocktail Reception

Day One, Thursday, July 16, 2020

7:00 - 7:50	Continental Breakfast
7:50 - 8:00	Chairperson’s Welcome
ADAPTING TO THE CHANGING MEDICARE MARKET
8:00 - 8:40	Maximizing CMS’ Marketing Flexibility to Grow Market Share: Ensuring that Communications are Compliant, Educational, and Effective Naomi Irvin, Manager, Divisional Compliance - Sales, Marketing & Communications, Blue Cross and Blue Shield of North Carolina
8:40 - 9:20	Supplemental Benefit Product Design: Choosing Which Benefits to Add, Designing, Implementing and Educating Your Members to Ensure a Great Customer Experience Todd A. Rau, Director, Medicare Markets, Indiana University Health Plans, Inc.
9:20 - 10:00	D-SNP Marketing: Developing an Integrated and Multi-Pronged Campaign to Reach This Complex Population Larissa Huskey, Director, Brand Management, BlueCross BlueShield of Tennessee
10:00 - 10:30	Morning Refreshment Break
10:30 - 11:10	Supplemental Benefits as a Competitive Advantage: Leveraging Benefits to Address Social Determinants of Health and Influence Member Acquisition and Retention Moderator: Henry W. Osowski, Managing Partner, Strategic Health Group Panelists: Dr. Chester Brown, Jr., Director, Product Innovation, Government Business Division,, Anthem, Inc. Michael S. Adelberg, Principal, Faegre Drinker Consulting
DATA-DRIVEN STRATEGIES
11:10 - 11:50	Market Segmentation: Developing an Actionable Segmentation Strategy to Personalize the Media and the Message to the Different Medicare Population Segments
11:50 - 12:30	Consumer Insights to Increase Sales: Leveraging Data to Understand Medicare Consumers and Develop Personalized Member Profiles Based on Needs, Preferences, and Values Archie Dey, Director, Consumer Insights, SCAN Health Plan
12:30 - 1:30	Luncheon
MARKETING/SALES STRATEGIES
1:30 - 2:10	Winning the AEP: Taking an Omnichannel Approach to Drive AEP Campaign Success Merry Beth Ward, Vice President, Marketing, Clover Health
2:10 - 2:50	New to Medicare: Developing Fully Integrated Strategies to Attract Age Ins and the WP65 Market Ezio Sabatino, Director, Marketing and Communications—Senior Markets, ConnectiCare
2:50 - 3:30	Migrating Commercial Members to Individual Medicare Plans: Building the Member Journey Across Different Segments of the Enterprise Danielle S. Hirschovits-Gerz, Manager, Medicare Marketing & Member Experience, Product Strategy BlueCross BlueShield of Tennessee
3:30 - 4:00	Afternoon Refreshment Break
CUSTOMER EXPERIENCE/ENGAGEMENT TO PROMOTE RETENTION
4:00 - 4:40	Designing a Unique Member Experience: Leveraging Data to Create Targeted Engagement Strategies that Build Brand Loyalty and Enhance Retention Kirk Heminger, Director of Marketing, Independent Care Health Plan (iCare)
4:40 - 5:20	Building Relationships: The Key to Your Success in the Medicare Industry—Sales, Business Development, and Customer Service Windsor Richmond, Field Sales Manager, Anthem
5:20 - 6:00	Engaging New Prospects through Strategic and Tactical Business Plans Bruce Bonello, Inside Sales Manager, Medicare & Individual Market Sales, Excellus BlueCross BlueShield
6:00	Cocktail Reception

Day Two, Friday, July 17, 2020

CUSTOMER EXPERIENCE/ENGAGEMENT
8:00 - 8:40	Medical Providers: Health Plans’ Most Forgotten Customer Billy Justice Director, Sales and Marketing, Vantage Health Plan
8:40 - 9:20	Leveraging Data and Comprehensive Member Engagement for Enhanced Retention and Product Performance Gabriel Ayerza Senior Director of Medicare Strategy and State Programs, Community Health Plan of Washington
9:20 - 10:00	Incentivizing Healthy Behaviors: Leveraging Rewards, Incentives, and Personalized Communication to Drive Medicare Members to Take Action to Improve Health and Promote Retention Daniel Weaver Vice President, Stars, Quality, and Risk Adjustment, Gateway Health
10:00 - 10:40	Brand Positioning: Reinforcing Your Brand Presence Immediately After AEP to Retain Members throughout OEP and Create Affinity, Credibility and Trust
10:40 - 11:10	Morning Refreshment Break
MAXIMIZING OUTREACH
11:10 - 11:50	Grassroots Outreach Strategies: Leveraging Strategic Partnerships with Community-Based Organizations to Appeal to Hard-to-Reach Medicare Consumers Panelists: Monica Rodriguez, Manager of Sales Administration/MarketPOINT, CarePlus Health Plans
FUTURE OF THE MEDICARE MARKET
11:50 - 12:30	The 2020 Election and Its Impact on the Future of Medicare Products Henry W. Osowski Managing Partner, Strategic Health Group
12:30 - 1:10	2021 Star Ratings: Adopting Innovations to Influence the New Ratings and Leveraging Them for Increasing Enrollment and Retention Gary Melis, RPh Clinical Pharmacist, Network Health
1:10	Conclusion of Conference

Agenda

Member Retention: Developing Member-Focused Strategies to Keep Members Happy and Enrolled During the OEP

Welcome Cocktail Reception

Continental Breakfast

Chairperson’s Welcome

Maximizing CMS’ Marketing Flexibility to Grow Market Share: Ensuring that Communications are Compliant, Educational, and Effective

Supplemental Benefit Product Design: Choosing Which Benefits to Add, Designing, Implementing and Educating Your Members to Ensure a Great Customer Experience

D-SNP Marketing: Developing an Integrated and Multi-Pronged Campaign to Reach This Complex Population

Morning Refreshment Break

Supplemental Benefits as a Competitive Advantage: Leveraging Benefits to Address Social Determinants of Health and Influence Member Acquisition and Retention

Moderator:

Panelists:

Market Segmentation: Developing an Actionable Segmentation Strategy to Personalize the Media and the Message to the Different Medicare Population Segments

Consumer Insights to Increase Sales: Leveraging Data to Understand Medicare Consumers and Develop Personalized Member Profiles Based on Needs, Preferences, and Values

Luncheon

Winning the AEP: Taking an Omnichannel Approach to Drive AEP Campaign Success

New to Medicare: Developing Fully Integrated Strategies to Attract Age Ins and the WP65 Market

Migrating Commercial Members to Individual Medicare Plans: Building the Member Journey Across Different Segments of the Enterprise

Afternoon Refreshment Break

Designing a Unique Member Experience: Leveraging Data to Create Targeted Engagement Strategies that Build Brand Loyalty and Enhance Retention

Building Relationships: The Key to Your Success in the Medicare Industry—Sales, Business Development, and Customer Service

Engaging New Prospects through Strategic and Tactical Business Plans

Cocktail Reception

Medical Providers: Health Plans’ Most Forgotten Customer

Leveraging Data and Comprehensive Member Engagement for Enhanced Retention and Product Performance

Incentivizing Healthy Behaviors: Leveraging Rewards, Incentives, and Personalized Communication to Drive Medicare Members to Take Action to Improve Health and Promote Retention

Brand Positioning: Reinforcing Your Brand Presence Immediately After AEP to Retain Members throughout OEP and Create Affinity, Credibility and Trust

Morning Refreshment Break

Grassroots Outreach Strategies: Leveraging Strategic Partnerships with Community-Based Organizations to Appeal to Hard-to-Reach Medicare Consumers

Panelists:

The 2020 Election and Its Impact on the Future of Medicare Products

2021 Star Ratings: Adopting Innovations to Influence the New Ratings and Leveraging Them for Increasing Enrollment and Retention

Conclusion of Conference