2022 Speaker Presentations
Day One
Wednesday, May 11, 2022

Continental Breakfast

Sponsored by

Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.


Chairperson’s Welcome

Billy Justice Director, Marketing/Sales Vantage Health Plan


Structuring MA Offerings to Best Support the Senior Population: Focusing on High Visibility Benefits that Influence Buying Behavior

  • Creating a Product Strategy & Benefit design multi-year roadmap
  • Identifying what benefits are tablestakes when designing a Medicare Advantage plan
  • Using evidence-based data to determine population needs in your service area
  • How to create a growth and member retention strategy simultaneously within your MA plan benefit design

Nikki Hungate, MS, MHASr. Leader, Medicare Gov’t Programs Product Strategy MVP Health Care


Developing an Actionable Segmentation Strategy: Using Meaningful Data to Create Personalized Messaging for Each Segment

Jennifer Rossbach Strategic Marketing Manager – MedicareHealth Alliance Plan


Investing in the Digital Experience: Responding to the Shift in How Consumers Shop for Medicare Coverage, and Meeting Members Where They Are

CHPW has a unique Medicare audience that is not as digitally savvy as Medicare populations used to being on employer and other commercial plans. Yet, during the pandemic, digital marketing was crucial to connect with an audience who preferred in person to make Medicare purchase decisions. This session will explore how CHPW:

  • Adjusted their digital/social marketing efforts to meet this non-digitally savvy audience where they were
  • Recreated that “in person” feeling through digital marketing

Melissa StevensVice President of Community Engagement and GrowthCommunity Health Plan of Washington


Data Informed DSNP Product Design, Marketing Strategy and Branded Customer Experience to Address a Growing Community Need

  • How to strategically and tactically navigate a DSNP product launch
  • How to successfully reach and connect with this audience given regulatory and behavioral realities
  • What a holistic approach to success looks like across product, marketing, sales, and customer service lanes

Susan McMasterVP, Enterprise Marketing and CommunicationsPacificSource Health Plans

Tim BrousseauSVP of Client ServicesDeft Research

Ashley BloxhamExecutive Director, Client Services and SalesTA (ThomasARTS)


Maximizing CMS’ Marketing Flexibility to Grow Market Share: Ensuring that Communications are Compliant, Educational, and Effective

Naomi Irvin Chief of Staff—Government Markets Blue Cross and Blue Shield of North Carolina


Morning Refreshment Break


Panel Discussion: Winning the AEP in the Post-COVID Era: Understanding Various Audience Segments and Taking an Omnichannel Approach to Stand Out in a Crowded AEP Market


Henry W. OsowskiManaging Partner Strategic Health Group


Britt TravisVice President of Medicare Sales Clever Care Health Plan

Todd RauDirector of Medicare Markets Indiana University Health Plans

Bill CarstarphenHead of Medicare Growth Peerfit

Larry Baca, Vice President, Sales and Marketing, Inter Valley Health Plan


The MA Market Penetration Dilemma: Why Building Market Share Driven Growth Strategies Should Be Your Top Priority for the Next Five Years

Gary StubblefieldVP Healthcare Strategy Amsive

Bernie KuhnMedicare Practice Area – Executive Strategy Advisor Amsive




D-SNP Marketing: Developing an Integrated and Multi-Pronged Campaign to Reach This Vulnerable Population

  • Key strategies for success
  • Turn community outreach into sales growth
  • Boost volume through effective member retention
  • Future headwinds and tailwinds

Bill Jensen Vice President, Sales, Marketing and Business Development, Independent Care Health Plan


How to Value and Grow the Value of your Medicare Agency to Sell it

  • Understand how fair market value is subjective, supported by objective finance formulas and methodologies
  • Learn the three common valuation methods
  • Learn why maximum value for the agency is more than just selling policies

Robert W. Gray, JD, LLM, MBA Chief Executive Officer, Insurety Capital LLC


Creating a Differentiated Member Experience: Delivering a Data-Driven Member Journey that Features Personalized and Interactive Content

Archie Dey Director, Consumer Experience and Insights SCAN Health Plan


How Conversational SMS Motivates Seniors to Take Action

  • The Importance of Proactive Engagement with Seniors
  • How WellCare Is Using SMS To Drive Trusted Engagement
  • The Net Impact on Member Experience and Revenue

Paul SpieglerHealthcare Market Lead Drips

Talia DuanySr. Director, Prescription Drug Plans Wellcare


Afternoon Refreshment Break

Sponsored by

Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.


Panel Discussion: Member Retention During OEP and Year Round: Creating Data-Driven, Highly Engaging Content and Member Experiences that Promote Health Equity, Addresses SDoH and Meet Members Where They Are

This interactive panel discussion will address these critical questions:

  • How have the stakes changed around member retention in the increasingly competitive Medicare Advantage market?
  • What tried-and-true outreach and engagement strategies can insurers deploy to promote retention during the OEP and throughout the year? What innovations are they trying and what’s working?
  • How can insurers and their partners use data to inform those strategies?
  • How can insurers and their partners engage members in ways that promote health equity and address social determinants of health?


Lauren Flynn Kelly,Managing Editor, AIS Health, an MMIT Company


Steve Selinsky,Vice President of Product, Marketing and Community Outreach, Health Alliance Plan

Paul Spiegler, Healthcare Market Lead, Drips

David Stein, CoFounder and Chief Operating Officer, MyHealthAngel

Paul Kelly,Senior Director, Business Development, Blackhawk Network


Supercharging Member Experience and Retention Through Targeted Supplemental Benefit Activation

  • The importance of using supplemental benefits as a tool to meaningfully engage members
  • How to prioritize members for supplemental benefit offerings
  • The associated impact on CAHPS, member experience, and retention

Saeed Aminzadeh CEO Decision Point

Rex Wallace Principal Rex Wallace Consulting LLC


AEP Sales Preparation for Call Center Agents, Brokers, Captives and Cross Functional Teams

  • Standing up a new call center before AEP
  • Develop cross functional training -customer service - enrollment and billing and benefits training
  • Salesforce training and system update to capture leads
  • Call monitoring prior to AEP - private Teams group to assist reps real time
  • Broker Training – Get the news out early when major benefit improvements are made
  • Include a few benefit recommendations from broker advisory council each plan year
  • Combine captive and cross functional training so everyone is informed

Todd Rau, Director of Medicare Markets, Indiana University Health Plans


The Empire Strikes Back: Compliant Marketing Oversight under New CMS Rules

Michael S. Adelberg Principal Faegre Drinker Consulting

Charles Baker, LMSW, MHA, CHC Medicare Compliance Officer Priority Health


Cocktail Reception

Sponsored by

Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.

Day Two
Thursday, May 12, 2022

Continental Breakfast


Chairperson’s Recap


Panel Discussion: Supplemental Benefits to Increase Member Satisfaction: Leveraging Benefits to Address Social Determinants of Health and Influence Member Acquisition and Retention


Henry W. OsowskiManaging Partner Strategic Health Group


Brandon Solomon Vice President, Client Advisory & Business DevelopmentConvey Health Solutions

Michael GonzalesVice President, Medicare Sales and Account ManagementMom’s Meals

Daniel Weaver EVP Product Operations and Stars StrategyNationsBenefits

Carrie Meyer, Au.DDirector of Clinical Programs Amplifon Hearing Health Care

Douglas MetzEVP and Chief Health Services Officer American Specialty Health


Medical Providers: Health Plans’ Most Forgotten Customer

Billy Justice Director, Marketing/Sales Vantage Health Plan


The Future of Medicare Benefit Plan Management

Nirnay Patel, VP & General Manager, Government Business/Enterprise Digital Strategy, Simplify Healthcare


How Well Do You Know Your Members?

Steven Selinsky,Vice President of Medicare, Product Strategy, and Community Outreach,Health Alliance Plan


Morning Refreshment Break


Pharmacy Benefits as a Competitive Advantage: Communicating MTM Success to Brokers to Use as a Marketing Tool

  • Learn how a Network Health differentiates themselves from other plans by showing member savings from MTM calls
  • Understand how successful communication with brokers helps the member, health plan and broker with increase in membership
  • How direct access by members and brokers to a Network Health pharmacist increases member satisfaction and health plan Star ratings

Gary Melis Clinical PharmacistNetwork Health


Morning Refreshment Break


Optimize Your Strategy to Meet Consumer Demand - Age in Place and Care at Home

Aging landscape progresses rapidly.  Our medical | social care infrastructure is inadequate and piecemealed for the consumer demand - age in place and care at home.   Significant learnings from COVID  present opportunities and strategic roadmaps for payers and insurers, where high impact for aging consumers.

  • Voice of the customer (meet people where they are, speak like a local)
  • Life-style chronic disease control, management and prevention - PMPM saving
  • Acute care transition – avoidance of adverse outcomes and (re) admissions – 20/80 impacts
  • Smart analytics -high impact patients, person-centered care and outcomes

Mina Chang, Ph.D. Deputy Director, Analytics & Compliance Division Ohio Department of Aging

Gary L. Cook President & CEO Direction Home Akron Canton Area Agency on Aging and Disabilities


Conclusion of Conference