2023 Agenda

2022 Speaker Presentations

Day One
Tuesday, March 28, 2023

7:00	Continental Breakfast
7:50	Chairperson’s Welcome Billy Justice Director, Sales and Marketing, Vantage Health Plan
PRODUCT DESIGN & DEVELOPMENT
8:00	Developing a Suite of Offerings to Best Support the Senior Population: Determining Which Factors Drive Selection and Focusing on High Visibility Benefits that Influence Buying Behavior Nikki Hungate, MS, MHASenior Leader, Medicare Government Programs Product Strategy MVP Health Care
8:30	Gaining Competitive Advantage by Featuring Telehealth Offerings: Responding to Evolving Consumer Demand with Digitally Enabled Physician Visits, At-Home Monitoring, and Virtual Care Engagement Michael Spicer Vice President, Product,CDPHP
9:00	Flexibility: Disruptive Innovation to Bolster Member Experience, Growth, and Retention; address SDOH Barriers; and Drive Organic Engagement Daniel WeaverExecutive Vice President of Product Operations and Stars StrategyNationsBenefits
9:30	Optimizing Your Strategy to Best Align with the D-SNP Emerging Markets Mina ChangDeputy Director and Chief Analytics & Compliance DivisionOhio Department of Aging
10:00	Morning Refreshment Break
10:30	Panel Discussion:Innovating and Testing Non-Medical Supplemental Benefits that Address SDoH and Evaluating the Impact on Outcomes Moderator: Henry W. OsowskiManaging Partner Strategic Health Group LLC
11:10	Member Switching Behaviors and How to Increase Your Retention Rate Merry Beth WardSenior Marketing Consultant Milliman Adam Barnhart, FSA, MAAAPrincipal and Consulting Actuary Milliman, Inc.
SALES/MARKETING
11:40	Developing an Actionable Segmentation Strategy: Using Meaningful Data to Create Personalized Messaging for Each Segment Karla Rosado-TorresDirector of Medicare Health Plan of San Mateo Joy DeinlaMarketing and Communications ManagerHealth Plan of San Mateo
12:10	Product Design and the Member Experience Jenn KerfootChief Experience Officer, FarmboxRx
12:40	Luncheon Sponsored by
1:40	Panel Discussion: Winning the AEP in the Post-COVID Era: Understanding Various Audience Segments and Taking an Omnichannel Approach to Stand Out in a Crowded AEP Market Moderator: Lauren Flynn Kelly Managing Editor, AIS Health, an MMIT Company Panelists: Tom Sass Vice President, Consumer Markets/Federal Markets, Highmark Western and Northeastern New York Dan PaladinoVP, Healthcare Client Experience, Amsive
2:20	D-SNP Marketing: Developing an “Effective D-SNP Playbook” on How to Reach This Growing Market of Dual Eligibles Windsor Richmond Medicare Field Sales Manager Elevance Health
2:50	Older + Wiser: Engaging Medicare Members in Digital Health Best practices, key takeaways and insights about how a Medicare population engages with a digital health program. In this session, hear from Hinge Health’s Vice President of Medicare Austin Weaver as he debunks myths about the Medicare population’s relationship with digital health technologies. Austin Weaver Vice President of MedicareHinge Health
3:20	Afternoon Refreshment Break
3:50	Panel Discussion: Investing in Digital: Responding to the Shift in How Consumers Shop for Medicare Coverage, and Meeting Consumers’ Preferences for Digital Marketing, Engagement, and Communication Moderator: Henry W. OsowskiManaging Partner, Strategic Health Group LLC Panelists: Helaine FingoldPartner, Health Care and Life Sciences, Epstein Becker Green Ezio SabatinoStrategic Health Insurance Marketing Leader & Consultant,Sabatino Consulting
MEMBER EXPERIENCE/ENGAGEMENT/OUTREACH
4:30	Improving the Member Experience and Risk Adjusted Revenue through Integrated SDoH Advocacy Keslie Crichton Chief Sales Officer, Benelynk Jason Sloan Vice President, Medicare Advantage Stars and Risk Programs, BlueCross and BlueShield of South Carolina
5:00	Panel Discussion: Member Retention During OEP and Year Round: Creating Data-Driven, Highly Engaging Content and Member Experiences that Promote Health Equity, Address SDoH and Meet Members Where They Are Moderator: Evelyn Chojnacki, MPH Director, Health Plan Strategy Sword Health Panelists: Tom PelegrinSenior Vice President & Chief Revenue Officer Convey Jeff NatheDirector, Medicare Sales & Service,Mercy Care Advantage / Aetna
5:40	Cocktail Reception Sponsored by

Day Two
Wednesday, March 29, 2023

MEMBER EXPERIENCE/ENGAGEMENT/OUTREACH (continued)
7:00	Continental Breakfast
8:00	Chairperson’s Recap Billy JusticeDirector, Sales and MarketingVantage Health Plan
8:10	Building a Sales, Marketing, and Engagement Strategy Aligned with Your Organization’s Core Value Proposition How do you compete in a saturated MA market? Ingredients needed to be successful and stand out Engagement strategy highlights Member and Health Plan common goals Heather SmithVice President, Retail Market Sales,Geisinger Health Plan
8:40	Panel Discussion: Boosting Member Engagement through Innovative Benefits Moderator: Kacey DuganDirectorFaegre Drinker Consulting
9:20	Reimagining the Member Experience through Condition Care Kits Craig Fisher Manager, Cross Segment Strategy & RoadmapHighmark BCBS Rebecca Schano Sr Account Executive, RR Donnelley Ken Gammon, SVP Healthcare Solutions RR Donnelley
9:50	Creating a Differentiated Member Experience: Delivering a Data-Driven Member Journey that Features Personalized and Interactive Content Archie Dey, Senior Director, Consumer Experience and Insights, SCAN Health Plan
10:20	Morning Refreshment Break
10:50	Returning to In Person Outreach and Education Initiatives: Reactivating Community Relations and Grassroots Efforts to Build Credibility in Advance of the AEP Miguel Velazquez,Community Events Manager,Florida Blue Medicare
11:20	Maximizing CMS’ Marketing Flexibility to Grow Market Share: Ensuring that Communications are Compliant, Educational, and Effective Naomi Irvin Chief of Staff – Government Markets,Blue Cross and Blue Shield of North Carolina
11:50	Advancing Health Equity for Seniors in Medicare Advantage: Ensuring Culturally and Linguistically Appropriate Outreach and Services
12:20	Luncheon
1:20	Creating a Year Round Brand Strategy: Winning Member Trust and Renewal with a Unique Brand Promise that Resonates with the Consumer Sarah FernandesMedicare Sales ManagerHealth New England
1:50	Leveraging Your Pharmacy Department to Impact Medicare Sales and Member Experience and Boost Star Ratings Gary Melis, R.Ph.Clinical Pharmacist Network Health
2:20	Elevating CAHPS Member Experience Scores to Achieve Optimal Star Ratings Billy JusticeDirector, Sales & Marketing,Vantage Health Plan
2:50	Conclusion of Conference

2023 Agenda

Continental Breakfast

Chairperson’s Welcome

Developing a Suite of Offerings to Best Support the Senior Population: Determining Which Factors Drive Selection and Focusing on High Visibility Benefits that Influence Buying Behavior

Gaining Competitive Advantage by Featuring Telehealth Offerings: Responding to Evolving Consumer Demand with Digitally Enabled Physician Visits, At-Home Monitoring, and Virtual Care Engagement

Flexibility: Disruptive Innovation to Bolster Member Experience, Growth, and Retention; address SDOH Barriers; and Drive Organic Engagement

Optimizing Your Strategy to Best Align with the D-SNP Emerging Markets

Morning Refreshment Break

Panel Discussion:Innovating and Testing Non-Medical Supplemental Benefits that Address SDoH and Evaluating the Impact on Outcomes

Moderator:

Member Switching Behaviors and How to Increase Your Retention Rate

Developing an Actionable Segmentation Strategy: Using Meaningful Data to Create Personalized Messaging for Each Segment

Product Design and the Member Experience

Luncheon

Sponsored by

Panel Discussion: Winning the AEP in the Post-COVID Era: Understanding Various Audience Segments and Taking an Omnichannel Approach to Stand Out in a Crowded AEP Market

Moderator:

Panelists:

D-SNP Marketing: Developing an “Effective D-SNP Playbook” on How to Reach This Growing Market of Dual Eligibles

Older + Wiser: Engaging Medicare Members in Digital Health

Afternoon Refreshment Break

Panel Discussion: Investing in Digital: Responding to the Shift in How Consumers Shop for Medicare Coverage, and Meeting Consumers’ Preferences for Digital Marketing, Engagement, and Communication

Moderator:

Panelists:

Improving the Member Experience and Risk Adjusted Revenue through Integrated SDoH Advocacy

Panel Discussion: Member Retention During OEP and Year Round: Creating Data-Driven, Highly Engaging Content and Member Experiences that Promote Health Equity, Address SDoH and Meet Members Where They Are

Moderator:

Panelists:

Cocktail Reception

Sponsored by

Continental Breakfast

Chairperson’s Recap

Building a Sales, Marketing, and Engagement Strategy Aligned with Your Organization’s Core Value Proposition

Panel Discussion: Boosting Member Engagement through Innovative Benefits

Moderator:

Reimagining the Member Experience through Condition Care Kits

Creating a Differentiated Member Experience: Delivering a Data-Driven Member Journey that Features Personalized and Interactive Content

Morning Refreshment Break

Returning to In Person Outreach and Education Initiatives: Reactivating Community Relations and Grassroots Efforts to Build Credibility in Advance of the AEP

Maximizing CMS’ Marketing Flexibility to Grow Market Share: Ensuring that Communications are Compliant, Educational, and Effective

Advancing Health Equity for Seniors in Medicare Advantage: Ensuring Culturally and Linguistically Appropriate Outreach and Services

Luncheon

Creating a Year Round Brand Strategy: Winning Member Trust and Renewal with a Unique Brand Promise that Resonates with the Consumer

Leveraging Your Pharmacy Department to Impact Medicare Sales and Member Experience and Boost Star Ratings

Elevating CAHPS Member Experience Scores to Achieve Optimal Star Ratings

Conclusion of Conference