Agenda

Monday, July 15, 2019

7:00 - 8:00	Continental Breakfast
8:00 - 8:10	Chairperson’s Welcome Billy Justice Director, Marketing and Sales,Vantage Health Plan
ADAPTING TO THE CHANGING MEDICARE MARKET
8:10 - 8:50	Member Retention: Developing Member-Focused Strategies to Keep Members Happy and Enrolled During the OEP Heightened focus on member retention has become critical as insurers face increased competition in the ever-growing, crowded Medicare Advantage marketplace Member loyalty - know who’s at risk and when they make their decision to look elsewhere. What helps to keep them loyal? Know the key drivers. Develop and commit to an ongoing, multi-channel effort to earn their loyalty Ezio Sabatino Director, Marketing and Communications—Senior Markets,ConnectiCare
8:50 - 9:30	Consumer Insights: Leveraging Data to Understand the Wants and Needs of Medicare Consumers and Designing Products to Meet Their Preferences Shift from ‘What’s the matter’ to ‘What Really Matters’? Enabling the shift by understanding Consumers beyond chronic conditions Machine Learning as the key enabler for Insights Insights process informing Product Design Archie Dey Director, Consumer Insights,SCAN Health Plan
9:30 - 10:00	Medicare Campaign Reporting—“Thrill of Victory or Agony of Defeat”. Winning the Battle of Easy Reporting Reporting that delivers value for the boots on the ground to the C-suite Gain actionable learnings from campaigns Modern data visualization to easily identify insights Agile dashboards for digging deeper Leah Smith VP of Strategy and Digital,Anderson Direct and Digital
10:00 - 10:30	Morning Refreshment Break
MEDICARE MARKETING/SALES
10:30 - 11:10	Leveraging Your Sales Channels for Optimal Results: Increasing Sales and Ensuring a Smooth Customer Experience Todd Rau, Director, Medicare Markets, Indiana University Health Plans, Inc.
11:10 - 11:40	New Strategies to Win AEP: Using Unique Segmentation and Targeting Strategies to Win More Members This session will offer Consumer Insights to drive AEP Growth - increase market share and lower your cost per member acquisition. Strategies include: Developing an effective AEP battleplan so the whole organization is behind key initiatives Effective segmentation strategies so you understand the important market segments to target Targeting strategies that work in the real world Rapid feedback loops so you know what works and what corrective action needs to be taken Kurt Waltenbaugh, CEO, Carrot Health
11:40 - 12:20	Migrating Commercial Members to Individual Medicare Plans: Building the Member Journey Across Different Segments of the Enterprise 3 reasons you’re losing commercial age-ins and what you can do about it How to forge a cross-enterprise member journey to your Medicare products Ways you can measure a multi-year purchase pipeline Lee Pavach, Medicare Marketing Manager, Blue Cross Blue Shield of Michigan
12:20 - 1:20	Luncheon
CUSTOMER EXPERIENCE/ENGAGEMENT
1:20 - 2:00	Panel Discussion - Designing a Unique Member Experience: Leveraging Data to Create Targeted Engagement Strategies that Build Brand Loyalty and Enhance Retention Key building blocks of a unique member experience Lessons from outside the health care industry Feedback channels so you understand what exactly your members value Effective design, collection and analysis of member data for optimal decision-making Moderator: Ken Gammon, Vice President, Healthcare Sales and Business Development, RRD Healthcare Panelists: Jenny Graham, Partner, Zelus Consulting Group Archie Dey, Director, Consumer Insights, SCAN Health Plan Karen Fitzgerald, Director, Marketing and Communications, Health Plan of San Mateo
2:00 - 2:40	Advancements in the Model of Care for the Medicare D-SNP Population Leveraging technology to optimize HRA completion, improve collaboration amongst Interdisciplinary Care Team members, and coordinate care via the Interdisciplinary Care Plan Utilizing predictive insights for omni-channel member and provider communication Capitalizing on opportunities to utilize community resources to engage difficult-to-reach populations Enam Noor, Founder and Chief Executive Officer, Insightin Health Carissa Stajnrajh, MSW, LCSW, Director of Medicare Operations, Gateway Health
2:40 - 3:20	Member Engagement: Leveraging a Multi-Channel Approach and Personalization to Drive Desired Behavior Change Understanding drivers to consumer behavior Customized messaging & optimization Personalization to drive engagement Test and learn Kathleen Elli, Vice President, Medicare Marketing, Bright Health
3:20 - 3:50	Afternoon Refreshment Break
3:50 - 4:30	Data-Driven Strategies to Improve CAHPS & Lower Voluntary Disenrollment Harnessing machine learning and AI technologies to predict member CAHPS & disenrollment behavior Translating output into effective initiatives to impact member perception Learnings and outcome measurement Designing a data-driven foundation for continuous learning and program improvement Saeed Aminzadeh, Chief Executive Officer, Decision Point Healthcare Solutions Mark Pencek, Vice President – Customer Experience, Medical Mutual of Ohio
4:30 - 5:10	How Marketing Execs Can Direct Members to the Right Providers, Care and Services to Improve Star Ratings Understanding Specific Star Ratings How to deliver messaging that is understood by both members and producers Getting buy-in from providers and care services Billy Justice, Director, Marketing and Sales, Vantage Health Plan
5:10	Cocktail Reception

Tuesday, July 16, 2019

MEDICARE PRODUCT INNOVATION
8:00 - 8:30	How the Political Landscape Will Influence Medicare Products Reviewing Congressional proposals and actions Assessing CMS positioning and MEDPAC actions Reviewing the potential impact of judicial decision Preparing for the 2020 election cycle Henry W. Osowski Managing Partner, Strategic Health Group
8:30 - 9:10	Panel Discussion - Medicare Advantage Beyond 2020: What Do Key Stakeholders Think Will Happen? Industry thought leaders will address these questions: How do you manage and affect change on the future of Medicare Advantage? CMS looks to be relaxing regulatory restrictions on plan designs. How do you see changing the landscape of the market in the next 2-4 years? What is one component of the Medicare program that you would change/implement to make a positive impact on carriers/brokers/consumers? Moderator: Tom Sass Director, Consumer Markets, BlueCross BlueShield of Western New York Panelists: Dara Smith Director, Product Strategy and Analytics, Regence Blue Cross Blue Shield Billy Justice Director, Marketing and Sales, Vantage Health Plan Brian Breisinger Chief Executive Officer, GS National Insurance
9:10 - 9:50	Evaluating How MA Plans’ New Supplemental Benefit Flexibility Influences Member Acquisition and Retention Evaluating the potential impacts of Supplemental Benefits Flexibility Likely impacts on member acquisition How to make members understand the value to them through effective communication Making sure the internal marketing team is speaking with one voice Dara Smith Director, Product Strategy and Analytics, Regence Blue Cross Blue Shield
MAXIMIZING OUTREACH/BRANDING
9:50 - 10:30	Retail Stores: Developing Pop Up Retail Stores for Face-to-Face Consumer Engagement to Win New Members and Hold Retention Events Driving traffic to your Retail Location Kiosks - Location, Location, Location Virtual Agent - no more waiting Heather Smith Director, Medicare Sales, Excellus BlueCross BlueShield
10:30 - 11:00	Morning Refreshment Break
11:00 - 11:40	Panel Discussion - Grassroots Outreach Strategies: Building Community Involvement through Strategic Partnerships Evaluating effective community partners Tailoring collaboration messages so every community partner becomes a motivated stakeholder Understanding the effective grassroots touch points What works and what does not Ensuring the cost-effectiveness of all initiatives Moderator: Henry W. Osowski, Managing Partner, Strategic Health Group Panelists: Heather Smith, Director, Medicare Sales, Excellus BlueCross BlueShield Kenyatta D. Donley, Marketing Manager, Community Development, Independence BlueCross Monica Rodriguez, Manager of Sales Administration/MarketPOINT, CarePlus HealthPlans Windsor Richmond, Medicare Field Sales Manager, Anthem
11:40 - 12:20	Brand Positioning: Designing a Year Round Branding Strategy to Create Awareness, Credibility and Trust Building a brand takes planning, time, consistency, and organizational support. Before you dive in to a re-branding initiative, this session will help you guide you through some questions you’ll inevitably need to answer, including: How are you different? What is your organization’s appetite for change? Who are your key audiences? What are they key visual and written elements of your brand? How can you engage your brand ambassadors….and add some fun to the process? Kirk Heminger Director, Marketing, Independent Care Health Plan
12:20	Conclusion of Conference

Agenda

Continental Breakfast

Chairperson’s Welcome

Member Retention: Developing Member-Focused Strategies to Keep Members Happy and Enrolled During the OEP

Consumer Insights: Leveraging Data to Understand the Wants and Needs of Medicare Consumers and Designing Products to Meet Their Preferences

Medicare Campaign Reporting—“Thrill of Victory or Agony of Defeat”. Winning the Battle of Easy Reporting

Morning Refreshment Break

Leveraging Your Sales Channels for Optimal Results: Increasing Sales and Ensuring a Smooth Customer Experience

New Strategies to Win AEP: Using Unique Segmentation and Targeting Strategies to Win More Members

Migrating Commercial Members to Individual Medicare Plans: Building the Member Journey Across Different Segments of the Enterprise

Luncheon

Panel Discussion - Designing a Unique Member Experience: Leveraging Data to Create Targeted Engagement Strategies that Build Brand Loyalty and Enhance Retention

Moderator:

Panelists:

Advancements in the Model of Care for the Medicare D-SNP Population

Member Engagement: Leveraging a Multi-Channel Approach and Personalization to Drive Desired Behavior Change

Afternoon Refreshment Break

Data-Driven Strategies to Improve CAHPS & Lower Voluntary Disenrollment

How Marketing Execs Can Direct Members to the Right Providers, Care and Services to Improve Star Ratings

Cocktail Reception

How the Political Landscape Will Influence Medicare Products

Panel Discussion - Medicare Advantage Beyond 2020: What Do Key Stakeholders Think Will Happen?

Moderator:

Panelists:

Evaluating How MA Plans’ New Supplemental Benefit Flexibility Influences Member Acquisition and Retention

Retail Stores: Developing Pop Up Retail Stores for Face-to-Face Consumer Engagement to Win New Members and Hold Retention Events

Morning Refreshment Break

Panel Discussion - Grassroots Outreach Strategies: Building Community Involvement through Strategic Partnerships

Moderator:

Panelists:

Brand Positioning: Designing a Year Round Branding Strategy to Create Awareness, Credibility and Trust

Conclusion of Conference