Agenda

Monday, July 15, 2019
7:00 - 8:00

Continental Breakfast

8:00 - 8:10

Chairperson’s Welcome

ADAPTING TO THE CHANGING MEDICARE MARKET
8:10 - 8:50

Member Retention: Developing Member-Focused Strategies to Keep Members Happy and Enrolled During the OEP

  • Heightened focus on member retention has become critical as insurers face increased competition in the ever-growing, crowded Medicare Advantage marketplace
  • Member loyalty - know who’s at risk and when they make their decision to look elsewhere.
  • What helps to keep them loyal? Know the key drivers.
  • Develop and commit to an ongoing, multi-channel effort to earn their loyalty

Ezio Sabatino Director, Marketing and Communications,ConnectiCare

8:50 - 9:30

Consumer Insights: Leveraging Data to Understand the Wants and Needs of Medicare Consumers and Designing Products to Meet Their Preferences

Archie Dey Director, Consumer Insights,SCAN Health Plan

9:30 - 10:00

Medicare Campaign Reporting—“Thrill of Victory or Agony of Defeat”. Winning the Battle of Easy Reporting Without Breaking the Bank

  • Reporting that delivers value for the boots on the ground to the C-suite
  • Gain actionable learnings from campaigns  
  • Modern data visualization to easily identify insights
  • Agile dashboards for digging deeper

Leah Smith VP of Strategy and Digital,Anderson Direct and Digital

10:00 - 10:30

Morning Refreshment Break

MEDICARE MARKETING/SALES
10:30 - 11:10

Leveraging Your Sales Channels for Optimal Results: Increasing Sales and Ensuring a Smooth Customer Experience

Todd Rau, Director, Medicare Markets, Indiana University Health Plans, Inc.

11:10 - 11:40

New Strategies to Win AEP: Using Unique Segmentation and Targeting Strategies to Win More Members

Kurt Waltenbaugh, CEO, Carrot Health

11:40 - 12:20

New to Medicare: Developing Fully Integrated Strategies to Attract Age Ins and the WP65 Market

Larissa Huskey, Director Brand Management, BlueCross BlueShield of Tennessee

12:20 - 1:20

Luncheon

1:20 - 2:00

Panel Discussion - AEP Strategies: Exploring the OEP Impact on the AEP, Developing an Omnichannel Marketing Strategy to Drive Enrollment Growth, and Fine-Tuning Messages for AEP Success

2:00 - 2:40

Migrating Commercial Members to Individual Medicare Plans: Building the Member Journey Across Different Segments of the Enterprise

  • 3 reasons you’re losing commercial age-ins and what you can do about it
  • How to forge a cross-enterprise member journey to your Medicare products
  • Ways you can measure a multi-year purchase pipeline

Lee Pavach, Medicare Marketing Manager, Blue Cross Blue Shield of Michigan

2:40 - 3:10

Advancements in the Model of Care for the Medicare D-SNP Population

3:10 - 3:40

Afternoon Refreshment Break

CUSTOMER EXPERIENCE/ENGAGEMENT
3:40 - 4:20

Panel Discussion - Designing a Unique Member Experience: Leveraging Data to Create Targeted Engagement Strategies that Build Brand Loyalty and Enhance Retention

Panelists:

Jenny Graham, Partner, Zelus Consulting Group

Karen Fitzgerald, Director, Marketing and Communications, Health Plan of San Mateo

4:20 - 4:50

Improving Access & Satisfaction through Machine Learning & Holistic Member Engagement

Saeed Aminzadeh, Chief Executive Officer, Decision Point Healthcare Solutions

4:50-5:30

Member Engagement: Leveraging a Multi-Channel Approach and Personalization to Drive Desired Behavior Change

Kathleen Elli, Vice President, Medicare Marketing, Bright Health

5:30 - 6:10

How Marketing Execs Can Direct Members to the Right Providers, Care and Services to Improve Star Ratings

Billy Justice, Director, Marketing and Sales, Vantage Health Plan

6:10

Cocktail Reception

Tuesday, July 16, 2019
MEDICARE PRODUCT INNOVATION
8:00 - 8:30

How the Political Landscape Will Influence Medicare Products

  • Reviewing Congressional proposals and actions
  • Assessing CMS positioning and MEDPAC actions
  • Reviewing the potential impact of judicial decision
  • Preparing for the 2020 election cycle

Henry W. Osowski Managing Director, Strategic Health

8:30 - 9:10

Panel Discussion - Medicare Advantage Beyond 2020 -- What Do Key Stakeholders Think Will Happen?

Tom Sass Director, Consumer Markets, BlueCross BlueShield of Western New York

9:10 - 9:50

Evaluating How MA Plans’ New Supplemental Benefit Flexibility Influences Member Acquisition and Retention

Dara Smith Director, Product Strategy and Analytics, Regence Blue Cross Blue Shield

MAXIMIZING OUTREACH/BRANDING
9:50 - 10:30

Retail Stores: Developing Pop Up Retail Stores for Face-to-Face Consumer Engagement to Win New Members and Hold Retention Events

  • Driving traffic to your Retail Location
  • Kiosks - Location, Location, Location
  • Virtual Agent - no more waiting

Heather Smith Director, Medicare Sales, Excellus BlueCross BlueShield

10:30 - 11:00

Morning Refreshment Break

11:00 - 11:40

Panel Discussion - Grassroots Outreach Strategies: Building Community Involvement through Strategic Partnerships

Panelists:

Heather Smith, Director, Medicare Sales, Excellus BlueCross BlueShield

Kenyatta D. Donley, Marketing Manager, Community Development, Independence BlueCross

Monica Rodriguez, Manager of Sales Administration/MarketPOINT, CarePlus HealthPlans

Windsor Richmond, Medicare Field Sales Manager, Anthem

11:40 - 12:20

Brand Positioning: Designing a Year Round Branding Strategy to Create Awareness, Credibility and Trust

Building a brand takes planning, time, consistency, and organizational support. Before you dive in to a re-branding initiative, this session will help you guide you through some questions you’ll inevitably need to answer, including:

  • How are you different?
  • What is your organization’s appetite for change?
  • Who are your key audiences?
  • What are they key visual and written elements of your brand?
  • How can you engage your brand ambassadors….and add some fun to the process?

Kirk Heminger Director, Marketing, Independent Care Health Plan

12:20

Conclusion of Conference