Tuesday, March 28, 2023
7:00 |
Continental Breakfast
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7:50 |
Chairperson’s Welcome
Billy Justice Director, Sales and Marketing, Vantage Health Plan |
PRODUCT DESIGN & DEVELOPMENT |
8:00 | Developing a Suite of Offerings to Best Support the Senior Population: Determining Which Factors Drive Selection and Focusing on High Visibility Benefits that Influence Buying Behavior
Nikki Hungate, MS, MHASenior Leader, Medicare Government Programs Product Strategy MVP Health Care |
8:30 |
Gaining Competitive Advantage by Featuring Telehealth Offerings: Responding to Evolving Consumer Demand with Digitally Enabled Physician Visits, At-Home Monitoring, and Virtual Care Engagement
Michael Spicer Vice President, Product,CDPHP |
9:00 |
Flexibility: Disruptive Innovation to Bolster Member Experience, Growth, and Retention; address SDOH Barriers; and Drive Organic Engagement
Daniel WeaverExecutive Vice President of Product Operations and Stars StrategyNationsBenefits |
9:30 |
Optimizing Your Strategy to Best Align with the D-SNP Emerging Markets
Mina ChangDeputy Director and Chief Analytics & Compliance DivisionOhio Department of Aging |
10:00 |
Morning Refreshment Break
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10:30 |
Panel Discussion:Innovating and Testing Non-Medical Supplemental Benefits that Address SDoH and Evaluating the Impact on Outcomes
Moderator:Henry W. OsowskiManaging Partner Strategic Health Group LLC |
11:10 |
Member Switching Behaviors and How to Increase Your Retention Rate
Merry Beth WardSenior Marketing Consultant Milliman Adam Barnhart, FSA, MAAAPrincipal and Consulting Actuary Milliman, Inc. |
SALES/MARKETING |
11:40 |
Developing an Actionable Segmentation Strategy: Using Meaningful Data to Create Personalized Messaging for Each Segment
Karla Rosado-TorresDirector of Medicare Health Plan of San Mateo Joy DeinlaMarketing and Communications ManagerHealth Plan of San Mateo |
12:10 |
Product Design and the Member Experience
Jenn KerfootChief Experience Officer, FarmboxRx |
12:40 |
Luncheon
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1:40 |
Panel Discussion: Winning the AEP in the Post-COVID Era: Understanding Various Audience Segments and Taking an Omnichannel Approach to Stand Out in a Crowded AEP Market
Moderator:Lauren Flynn Kelly Managing Editor, AIS Health, an MMIT Company Panelists:Tom Sass Vice President, Consumer Markets/Federal Markets, Highmark Western and Northeastern New York Dan PaladinoVP, Healthcare Client Experience, Amsive |
2:20 |
D-SNP Marketing: Developing an “Effective D-SNP Playbook” on How to Reach This Growing Market of Dual Eligibles
Windsor Richmond Medicare Field Sales Manager Elevance Health |
2:50 |
Older + Wiser: Engaging Medicare Members in Digital HealthBest practices, key takeaways and insights about how a Medicare population engages with a digital health program. In this session, hear from Hinge Health’s Vice President of Medicare Austin Weaver as he debunks myths about the Medicare population’s relationship with digital health technologies. Austin Weaver Vice President of MedicareHinge Health |
3:20 |
Afternoon Refreshment Break
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3:50 |
Panel Discussion: Investing in Digital: Responding to the Shift in How Consumers Shop for Medicare Coverage, and Meeting Consumers’ Preferences for Digital Marketing, Engagement, and Communication
Moderator:Henry W. OsowskiManaging Partner, Strategic Health Group LLC Panelists:Helaine FingoldPartner, Health Care and Life Sciences, Epstein Becker Green Ezio SabatinoStrategic Health Insurance Marketing Leader & Consultant,Sabatino Consulting |
MEMBER EXPERIENCE/ENGAGEMENT/OUTREACH |
4:30 |
Improving the Member Experience and Risk Adjusted Revenue through Integrated SDoH Advocacy
Keslie Crichton Chief Sales Officer, Benelynk Jason Sloan Vice President, Medicare Advantage Stars and Risk Programs, BlueCross and BlueShield of South Carolina |
5:00 | Panel Discussion: Member Retention During OEP and Year Round: Creating Data-Driven, Highly Engaging Content and Member Experiences that Promote Health Equity, Address SDoH and Meet Members Where They Are
Moderator:Evelyn Chojnacki, MPH Director, Health Plan Strategy Sword Health Panelists:Tom PelegrinSenior Vice President & Chief Revenue Officer Convey Jeff NatheDirector, Medicare Sales & Service,Mercy Care Advantage / Aetna |
5:40 |
Cocktail Reception
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Wednesday, March 29, 2023
MEMBER EXPERIENCE/ENGAGEMENT/OUTREACH (continued) | |
7:00 |
Continental Breakfast |
8:00 |
Chairperson’s Recap
Billy JusticeDirector, Sales and MarketingVantage Health Plan |
8:10 |
Building a Sales, Marketing, and Engagement Strategy Aligned with Your Organization’s Core Value Proposition
Heather SmithVice President, Retail Market Sales,Geisinger Health Plan |
8:40 | Panel Discussion: Boosting Member Engagement through Innovative Benefits
Moderator:Kacey DuganDirectorFaegre Drinker Consulting |
9:20 |
Reimagining the Member Experience through Condition Care Kits
Craig Fisher Manager, Cross Segment Strategy & RoadmapHighmark BCBS Rebecca Schano Sr Account Executive, RR Donnelley Ken Gammon, SVP Healthcare Solutions RR Donnelley |
9:50 | Creating a Differentiated Member Experience: Delivering a Data-Driven Member Journey that Features Personalized and Interactive Content
Archie Dey, Senior Director, Consumer Experience and Insights, SCAN Health Plan |
10:20 | Morning Refreshment Break
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10:50 | Returning to In Person Outreach and Education Initiatives: Reactivating Community Relations and Grassroots Efforts to Build Credibility in Advance of the AEP
Miguel Velazquez,Community Events Manager,Florida Blue Medicare |
11:20 |
Maximizing CMS’ Marketing Flexibility to Grow Market Share: Ensuring that Communications are Compliant, Educational, and Effective
Naomi Irvin Chief of Staff – Government Markets,Blue Cross and Blue Shield of North Carolina |
11:50 |
Advancing Health Equity for Seniors in Medicare Advantage: Ensuring Culturally and Linguistically Appropriate Outreach and Services
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12:20 | Luncheon
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1:20 | Creating a Year Round Brand Strategy: Winning Member Trust and Renewal with a Unique Brand Promise that Resonates with the Consumer
Sarah FernandesMedicare Sales ManagerHealth New England |
1:50 | Leveraging Your Pharmacy Department to Impact Medicare Sales and Member Experience and Boost Star Ratings
Gary Melis, R.Ph.Clinical Pharmacist Network Health |
2:20 | Elevating CAHPS Member Experience Scores to Achieve Optimal Star Ratings
Billy JusticeDirector, Sales & Marketing,Vantage Health Plan |
2:50 | Conclusion of Conference
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