2023 Agenda

2023 Speaker Presentations
Day One
Tuesday, March 28, 2023

Continental Breakfast


Chairperson’s Welcome

Billy Justice Director, Sales and Marketing, Vantage Health Plan


Developing a Suite of Offerings to Best Support the Senior Population: Determining Which Factors Drive Selection and Focusing on High Visibility Benefits that Influence Buying Behavior

Nikki Hungate, MS, MHASenior Leader, Medicare Government Programs Product Strategy MVP Health Care


Gaining Competitive Advantage by Featuring Telehealth Offerings: Responding to Evolving Consumer Demand with Digitally Enabled Physician Visits, At-Home Monitoring, and Virtual Care Engagement

Michael Spicer Vice President, Product,CDPHP


Flexibility: Disruptive Innovation to Bolster Member Experience, Growth, and Retention; address SDOH Barriers; and Drive Organic Engagement

Daniel WeaverExecutive Vice President of Product Operations and Stars StrategyNationsBenefits


Optimizing Your Strategy to Best Align with the D-SNP Emerging Markets

Dual eligible is a fast-growing, high-need, high-cost, and very complex beneficiary group.  It is an exciting time and a transformational opportunity for eldercare as D-SNP and other markets are fast emerging.   Tools and strategies to facilitate faster uptakes, increase consumer options, and improve value of care can be game changing -

  • Invest in the last mile in home and the community
  • Empower person-centered care and data communication
  • Engage eldercare trusted messengers
  • Fast track and upskill eldercare workers, caregivers, and extenders
  • Use technology as a workforce extender
  • Modernize benefit designs through market intelligence

Mina ChangDeputy Director and Chief Analytics & Compliance DivisionOhio Department of Aging


Morning Refreshment Break


Panel Discussion: Winning the AEP in the Post-COVID Era: Understanding Various Audience Segments and Taking an Omnichannel Approach to Stand Out in a Crowded AEP Market


Lauren Flynn Kelly Managing Editor, AIS Health, an MMIT Company


Tom Sass Vice President, Consumer Markets/Federal Markets, Highmark Western and Northeastern New York

Dan PaladinoVP, Healthcare Client Experience, Amsive

Brian BreisingerPresident and CEO, GS National Insurance


Member Switching Behaviors and How to Increase Your Retention Rate

Merry Beth WardSenior Marketing Consultant Milliman

Adam Barnhart, FSA, MAAAPrincipal and Consulting Actuary Milliman, Inc.

Philip NelsonConsulting ActuaryMilliman


Building a Sales, Marketing, and Engagement Strategy Aligned with Your Organization’s Core Value Proposition

  • How do you compete in a saturated MA market?
    • Ingredients needed to be successful and stand out
    • Engagement strategy highlights
    • Member and Health Plan common goals

Heather SmithVice President, Retail Market Sales,Geisinger Health Plan


Engaging Members Through Nutrition Focused Benefits: Improving Member Satisfaction and Health Outcomes

Jenn KerfootChief Experience Officer, FarmboxRx



Sponsored by

Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.


Panel Discussion: Investing in Digital: Responding to the Shift in How Consumers Shop for Medicare Coverage, and Meeting Consumers’ Preferences for Digital Marketing, Engagement, and Communication


Cindy Thomas,Director, Payer Business Development, Healthcare Solutions,RR Donnelley


Helaine FingoldPartner, Health Care and Life Sciences, Epstein Becker Green

Ezio SabatinoStrategic Health Insurance Marketing Leader & Consultant,Sabatino Consulting

Todd Rau Director, Medicare Marketing,Indiana University Health Plans


Older + Wiser: Engaging Medicare Members in Digital Health

Best practices, key takeaways and insights about how a Medicare population engages with a digital health program. In this session, hear from Hinge Health’s Vice President of Medicare Austin Weaver as he debunks myths about the Medicare population’s relationship with digital health technologies.

Austin Weaver Vice President of MedicareHinge Health


D-SNP Marketing: Developing an “Effective D-SNP Playbook” on How to Reach This Growing Market of Dual Eligibles

Windsor Richmond Medicare Field Sales Manager Elevance Health


Behavioral Science in Communicating with Prospects and Members

Behavioral science plays a critical role in understanding the barriers that impede changing both prospect and member behaviors. In this presentation, Dr. Lisa Zaval, an Applied Behavioral Scientist at Limetree, will discuss how these insights can be leveraged to design evidence-based marketing that impacts perceptions, overcomes psychological barriers, and improves consequential decision-making for Medicare recipients. Following a description of the problem and a review of relevant research findings, this presentation will conclude with a discussion of Limetree’s patented testing methodology that deploys data-driven behavioral science approaches to match the right message to the right member, allowing for tailored behavioral strategies for different member segments. This approach can be used to personalize and augment mechanisms for driving engagement, comprehension, and action to close gaps in health disparities and improve health outcomes for Medicare recipients.

Dr. Lisa Zaval Behavioral Scientist,Limetree


Afternoon Refreshment Break


Panel Discussion: Member Retention During OEP and Year Round: Creating Data-Driven, Highly Engaging Content and Member Experiences that Promote Health Equity, Address SDoH and Meet Members Where They Are


Evelyn Chojnacki, MPH Director, Health Plan Strategy Sword Health


Brandon SolomonVP, Client Advisory and Business DevelopmentConvey Health Solutions

Jeff NatheDirector, Medicare Sales & Service,Mercy Care Advantage / Aetna

Mark Garnett Managing Director, LiveWell with Traditions

Ed Buckley, III, Ph.D.CEO, Peerfit by FitOn Health


Improving the Member Experience and Risk Adjusted Revenue through Integrated SDoH Advocacy

Keslie Crichton Chief Sales Officer, Benelynk

Jason Sloan Vice President, Medicare Advantage Stars and Risk Programs, BlueCross and BlueShield of South Carolina


Cocktail Reception

Sponsored by

Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.

Day Two
Wednesday, March 29, 2023

Continental Breakfast


Chairperson's Recap


Panel Discussion: Boosting Member Engagement through Innovative Benefits


Kacey DuganDirectorFaegre Drinker Consulting


Spencer Pratt VP of Growth & StrategyNourishedRx


Creating a Year Round Brand Strategy: Winning Member Trust and Renewal with a Unique Brand Promise that Resonates with the Consumer

Sarah FernandesMedicare Sales ManagerHealth New England


Reimagining the Member Experience through Condition Care Kits

Craig Fisher Manager, Cross Segment Strategy & RoadmapHighmark BCBS

Rebecca Schano Sr Account Executive, RR Donnelley

Ken Gammon, SVP Healthcare Solutions RR Donnelley


Retaining Members Via a High Touch Concierge Service Model

Barb Shooshanian,Executive Vice President/Chief Operating Officer,Health Alliance Administrators, Inc. – Managing Agency for Health Alliance Plan


Morning Refreshment Break


Strategic Relationship Building: Leading to Your Next Sale

Casman Mosby,Director of Marketing and Sales,Metro Health


Leveraging Your Pharmacy Department to Impact Medicare Sales and Member Experience and Boost Star Ratings

Gary Melis, R.Ph.Clinical Pharmacist Network Health


Elevating CAHPS Member Experience Scores to Achieve Optimal Star Ratings

Billy JusticeDirector, Sales & Marketing,Vantage Health Plan


Conclusion of Conference