2023 Agenda

2022 Speaker Presentations
Day One
Tuesday, March 28, 2023
7:00

Continental Breakfast

7:50

Chairperson’s Welcome

Billy Justice Director, Sales and Marketing, Vantage Health Plan

PRODUCT DESIGN & DEVELOPMENT
8:00

Developing a Suite of Offerings to Best Support the Senior Population: Determining Which Factors Drive Selection and Focusing on High Visibility Benefits that Influence Buying Behavior

Nikki Hungate, MS, MHASenior Leader, Medicare Government Programs Product Strategy MVP Health Care

8:30

Gaining Competitive Advantage by Featuring Telehealth Offerings: Responding to Evolving Consumer Demand with Digitally Enabled Physician Visits, At-Home Monitoring, and Virtual Care Engagement

Michael Spicer Vice President, Product,CDPHP

9:00

Flexibility: Disruptive Innovation to Bolster Member Experience, Growth, and Retention; address SDOH Barriers; and Drive Organic Engagement

Daniel WeaverExecutive Vice President of Product Operations and Stars StrategyNationsBenefits

9:30

Optimizing Your Strategy to Best Align with the D-SNP Emerging Markets

Mina ChangDeputy Director and Chief Analytics & Compliance DivisionOhio Department of Aging

10:00

Morning Refreshment Break

10:30

Panel Discussion:Innovating and Testing Non-Medical Supplemental Benefits that Address SDoH and Evaluating the Impact on Outcomes

Moderator:

Henry W. OsowskiManaging Partner Strategic Health Group LLC

11:10

Member Switching Behaviors and How to Increase Your Retention Rate

Merry Beth WardSenior Marketing Consultant Milliman

Adam Barnhart, FSA, MAAAPrincipal and Consulting Actuary Milliman, Inc.

SALES/MARKETING
11:40

Developing an Actionable Segmentation Strategy: Using Meaningful Data to Create Personalized Messaging for Each Segment

Karla Rosado-TorresDirector of Medicare Health Plan of San Mateo

Joy DeinlaMarketing and Communications ManagerHealth Plan of San Mateo

12:10

Product Design and the Member Experience

Jenn KerfootChief Experience Officer, FarmboxRx

12:40

Luncheon

Sponsored by

Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.

1:40

Panel Discussion: Winning the AEP in the Post-COVID Era: Understanding Various Audience Segments and Taking an Omnichannel Approach to Stand Out in a Crowded AEP Market

Moderator:

Lauren Flynn Kelly Managing Editor, AIS Health, an MMIT Company

Panelists:

Tom Sass Vice President, Consumer Markets/Federal Markets, Highmark Western and Northeastern New York

Dan PaladinoVP, Healthcare Client Experience, Amsive

2:20

D-SNP Marketing: Developing an “Effective D-SNP Playbook” on How to Reach This Growing Market of Dual Eligibles

Windsor Richmond Medicare Field Sales Manager Elevance Health

2:50

Older + Wiser: Engaging Medicare Members in Digital Health

Best practices, key takeaways and insights about how a Medicare population engages with a digital health program. In this session, hear from Hinge Health’s Vice President of Medicare Austin Weaver as he debunks myths about the Medicare population’s relationship with digital health technologies.

Austin Weaver Vice President of MedicareHinge Health

3:20

Afternoon Refreshment Break

3:50

Panel Discussion: Investing in Digital: Responding to the Shift in How Consumers Shop for Medicare Coverage, and Meeting Consumers’ Preferences for Digital Marketing, Engagement, and Communication

Moderator:

Henry W. OsowskiManaging Partner, Strategic Health Group LLC

Panelists:

Helaine FingoldPartner, Health Care and Life Sciences, Epstein Becker Green

Ezio SabatinoStrategic Health Insurance Marketing Leader & Consultant,Sabatino Consulting

MEMBER EXPERIENCE/ENGAGEMENT/OUTREACH
4:30

Improving the Member Experience and Risk Adjusted Revenue through Integrated SDoH Advocacy

Keslie Crichton Chief Sales Officer, Benelynk

Jason Sloan Vice President, Medicare Advantage Stars and Risk Programs, BlueCross and BlueShield of South Carolina

5:00

Panel Discussion: Member Retention During OEP and Year Round: Creating Data-Driven, Highly Engaging Content and Member Experiences that Promote Health Equity, Address SDoH and Meet Members Where They Are

Moderator:

Evelyn Chojnacki, MPH Director, Health Plan Strategy Sword Health

Panelists:

Tom PelegrinSenior Vice President & Chief Revenue Officer Convey

Jeff NatheDirector, Medicare Sales & Service,Mercy Care Advantage / Aetna

5:40

Cocktail Reception

Sponsored by

Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.

Day Two
Wednesday, March 29, 2023
MEMBER EXPERIENCE/ENGAGEMENT/OUTREACH (continued)
7:00

Continental Breakfast

8:00

Chairperson’s Recap

Billy JusticeDirector, Sales and MarketingVantage Health Plan

8:10

Building a Sales, Marketing, and Engagement Strategy Aligned with Your Organization’s Core Value Proposition

  • How do you compete in a saturated MA market?
    • Ingredients needed to be successful and stand out
    • Engagement strategy highlights
    • Member and Health Plan common goals

Heather SmithVice President, Retail Market Sales,Geisinger Health Plan

8:40

Panel Discussion: Boosting Member Engagement through Innovative Benefits

Moderator:

Kacey DuganDirectorFaegre Drinker Consulting

9:20

Reimagining the Member Experience through Condition Care Kits

Craig Fisher Manager, Cross Segment Strategy & RoadmapHighmark BCBS

Rebecca Schano Sr Account Executive, RR Donnelley

Ken Gammon, SVP Healthcare Solutions RR Donnelley

9:50

Creating a Differentiated Member Experience: Delivering a Data-Driven Member Journey that Features Personalized and Interactive Content

Archie Dey, Senior Director, Consumer Experience and Insights, SCAN Health Plan

10:20

Morning Refreshment Break

10:50

Returning to In Person Outreach and Education Initiatives: Reactivating Community Relations and Grassroots Efforts to Build Credibility in Advance of the AEP

Miguel Velazquez,Community Events Manager,Florida Blue Medicare

11:20

Maximizing CMS’ Marketing Flexibility to Grow Market Share: Ensuring that Communications are Compliant, Educational, and Effective

Naomi Irvin Chief of Staff – Government Markets,Blue Cross and Blue Shield of North Carolina

11:50

Advancing Health Equity for Seniors in Medicare Advantage: Ensuring Culturally and Linguistically Appropriate Outreach and Services

12:20

Luncheon

1:20

Creating a Year Round Brand Strategy: Winning Member Trust and Renewal with a Unique Brand Promise that Resonates with the Consumer

Sarah FernandesMedicare Sales ManagerHealth New England

1:50

Leveraging Your Pharmacy Department to Impact Medicare Sales and Member Experience and Boost Star Ratings

Gary Melis, R.Ph.Clinical Pharmacist Network Health

2:20

Elevating CAHPS Member Experience Scores to Achieve Optimal Star Ratings

Billy JusticeDirector, Sales & Marketing,Vantage Health Plan

2:50

Conclusion of Conference