2023 Agenda

Continental Breakfast

Chairperson’s Welcome

Developing a Suite of Offerings to Best Support the Senior Population: Determining Which Factors Drive Selection and Focusing on High Visibility Benefits that Influence Buying Behavior

Gaining Competitive Advantage by Featuring Telehealth Offerings: Responding to Evolving Consumer Demand with Digitally Enabled Physician Visits, At-Home Monitoring, and Virtual Care Engagement

Flexibility: Disruptive Innovation to Bolster Member Experience, Growth, and Retention; address SDOH Barriers; and Drive Organic Engagement

Optimizing Your Strategy to Best Align with the D-SNP Emerging Markets

Dual eligible is a fast-growing, high-need, high-cost, and very complex beneficiary group.  It is an exciting time and a transformational opportunity for eldercare as D-SNP and other markets are fast emerging.   Tools and strategies to facilitate faster uptakes, increase consumer options, and improve value of care can be game changing -

• Invest in the last mile in home and the community
• Empower person-centered care and data communication
• Engage eldercare trusted messengers
• Fast track and upskill eldercare workers, caregivers, and extenders
• Use technology as a workforce extender
• Modernize benefit designs through market intelligence

Morning Refreshment Break

Panel Discussion: Winning the AEP in the Post-COVID Era: Understanding Various Audience Segments and Taking an Omnichannel Approach to Stand Out in a Crowded AEP Market

Moderator:

Panelists:

Member Switching Behaviors and How to Increase Your Retention Rate

Building a Sales, Marketing, and Engagement Strategy Aligned with Your Organization’s Core Value Proposition

• How do you compete in a saturated MA market?
• Ingredients needed to be successful and stand out
• Engagement strategy highlights
• Member and Health Plan common goals

Engaging Members Through Nutrition Focused Benefits: Improving Member Satisfaction and Health Outcomes

Luncheon

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Panel Discussion: Investing in Digital: Responding to the Shift in How Consumers Shop for Medicare Coverage, and Meeting Consumers’ Preferences for Digital Marketing, Engagement, and Communication

Moderator:

Panelists:

Older + Wiser: Engaging Medicare Members in Digital Health

Best practices, key takeaways and insights about how a Medicare population engages with a digital health program. In this session, hear from Hinge Health’s Vice President of Medicare Austin Weaver as he debunks myths about the Medicare population’s relationship with digital health technologies.

D-SNP Marketing: Developing an “Effective D-SNP Playbook” on How to Reach This Growing Market of Dual Eligibles

Behavioral Science in Communicating with Prospects and Members

Behavioral science plays a critical role in understanding the barriers that impede changing both prospect and member behaviors. In this presentation, Dr. Lisa Zaval, an Applied Behavioral Scientist at Limetree, will discuss how these insights can be leveraged to design evidence-based marketing that impacts perceptions, overcomes psychological barriers, and improves consequential decision-making for Medicare recipients. Following a description of the problem and a review of relevant research findings, this presentation will conclude with a discussion of Limetree’s patented testing methodology that deploys data-driven behavioral science approaches to match the right message to the right member, allowing for tailored behavioral strategies for different member segments. This approach can be used to personalize and augment mechanisms for driving engagement, comprehension, and action to close gaps in health disparities and improve health outcomes for Medicare recipients.

Afternoon Refreshment Break

Panel Discussion: Member Retention During OEP and Year Round: Creating Data-Driven, Highly Engaging Content and Member Experiences that Promote Health Equity, Address SDoH and Meet Members Where They Are

Moderator:

Panelists:

Improving the Member Experience and Risk Adjusted Revenue through Integrated SDoH Advocacy

Cocktail Reception

Sponsored by

Continental Breakfast

Chairperson's Recap

Panel Discussion: Boosting Member Engagement through Innovative Benefits

Moderator:

Panelist:

Creating a Year Round Brand Strategy: Winning Member Trust and Renewal with a Unique Brand Promise that Resonates with the Consumer

Reimagining the Member Experience through Condition Care Kits

Retaining Members Via a High Touch Concierge Service Model

Morning Refreshment Break

Strategic Relationship Building: Leading to Your Next Sale

Leveraging Your Pharmacy Department to Impact Medicare Sales and Member Experience and Boost Star Ratings

Elevating CAHPS Member Experience Scores to Achieve Optimal Star Ratings

Conclusion of Conference