Day One, Thursday, July 16, 2020 - 10:00am-11:45am ET
10:00 - 10:05 |
Chairperson’s Welcome
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10:05 - 10:25 |
Supplemental Benefit Product Design: Choosing Which Benefits to Add, Designing, Implementing and Educating Your Members to Ensure a Great Customer Experience
Todd A. Rau Director, Medicare Markets,Indiana University Health Plans, Inc. |
10:25 - 11:05 |
Panel Discussion: Supplemental Benefits as a Competitive Advantage: Leveraging Benefits to Address Social Determinants of Health and Influence Member Acquisition and Retention
Moderator:Henry W. Osowski, Managing Partner, Strategic Health Group Panelists:Dr. Chester Brown, Jr., Director, Product Innovation, Government Business Division, Anthem Inc. Michael S. Adelberg, Principal, Faegre Drinker Consulting Catherine Macpherson, MS, RDN, Vice President of Product Strategy and Development, and Chief Nutrition Officer, Mom’s Meals Eddie Maria, Vice President of Sales and Account Management, TruHearing |
11:05 - 11:25 |
Benefits Are Great, But Don’t Forget the Benefit Wrap-Arounds – A Lab Session on Rewards & Incentives, Value Added Services, Care Management Interventions, and High-Value Provider Designations
Michael S. Adelberg, Principal, Faegre Drinker Consulting |
11:25 - 11:45 |
Building Relationships: The Key to Your Success in the Medicare Industry—Sales, Business Development, and Customer Service
Windsor Richmond, Field Sales Manager, Anthem |
Day One, Thursday, July 16, 2020 - 2:00pm-4:20pm ET
2:00 - 2:20 |
Consumer Engagement for AEP: Telesales as a Serious and Effective Option for Carriers During COVID-19
Tom Sass, Director, Consumer Markets, BlueCross BlueShield of Western New York |
2:20 - 2:40 |
Maximizing CMS’ Marketing Flexibility to Grow Market Share: Ensuring that Communications are Compliant, Educational, and Effective
Naomi Irvin, Manager, Divisional Compliance - Sales, Marketing & Communications, Blue Cross and Blue Shield of North Carolina |
2:40 - 3:00 |
Inside Sales: Exceeding Sales Goals through a Fabulous Customer Experience
Bruce Bonello, Inside Sales Manager, Medicare & Individual Market Sales, Excellus BlueCross BlueShield |
3:00 - 3:30 |
Panel Discussion:
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3:30 - 3:50 |
New to Medicare: Developing Fully Integrated Strategies to Attract Age Ins and the WP65 Market
Ezio Sabatino, Director, Marketing and Communications—Senior Markets, ConnectiCare |
3:50 - 4:20 |
Panel Discussion:
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Day Two, July 17, 2020 - 10:00am-12:00pm
10:00 - 10:20 | Medical Providers: Health Plans’ Most Forgotten Customer
Billy Justice Director, Sales and Marketing, Vantage Health Plan |
10:20 - 10:40 | Leveraging Data and Comprehensive Member Engagement for Enhanced Retention and Product Performance
Gabriel Ayerza Senior Director of Medicare Strategy and State Programs, Community Health Plan of Washington |
10:40 - 11:00 | Incentivizing Healthy Behaviors: Leveraging Rewards, Incentives, and Personalized Communication to Drive Medicare Members to Take Action to Improve Health and Promote Retention
Daniel Weaver Vice President, Stars, Quality, and Risk Adjustment, Gateway Health |
11:00 - 11:20 | The 2020 Election and Its Impact on the Future of Medicare Products
Henry W. Osowski Managing Partner, Strategic Health Group |
11:20 - 11:40 | CAHPS in the Time of COVID-19
On March 30th, CMS announced several changes to data collection for the Star ratings
program as part of an effort to provide temporary relief as providers and plans respond to
COVID-19. Although the flexibilities announced introduce a host of questions and
uncertainty for Medicare Advantage plans, there are several definitive conclusions that plans
can draw and act on now. Saeed Aminzadeh CEO, Decision Point Healthcare Solutions |
11:40 - 12:00 | 2021 Star Ratings: Adopting Innovations to Influence the New Ratings and Leveraging Them for Increasing Enrollment and Retention
Gary Melis, RPh Clinical Pharmacist, Network Health |
12:00 | Conclusion of Conference |