16th Annual Medicare Market Innovations Forum

Marketing, Engagement, Outreach, Customer Experience, and Product Design Innovations to
Grow Enrollment and Engage & Retain Members in the New Medicare Landscape

About The Event

The 16th Annual “Medicare Market Innovations” event, May 14-15, 2025 in Scottsdale will feature leading Medicare plans’ perspectives on adapting to the evolving Medicare landscape.  It will explore the areas of Marketing, Member Engagement, Member Experience, and Product Design, through the lens of navigating the Final Rule and the election year impact, positioning for success during the sure to be turbulent 2025 AEP.

Speakers

Speaker 6

Heather Smith

Vice President, Retail Market Sales

Speaker 6

Martina Lee Strickland

Chief Growth Officer

Speaker 6

Scott Norman

Vice President, Medicare

Speaker 6

Carmalitha Gumbs, MBA, MHA

Head of Marketing, Branding & Communications

Speaker 6

Jordan Strobeck

Director of Business Development and Sales

Speaker 6

Katie Miller

Director, Medicare Strategy

Speaker 6

Jeff Nathe

Director, Medicare Sales and Retention

Speaker 6

Todd Rau

Director Medicare Markets

Speaker 6

Gary Melis

Clinical Pharmacist

Speaker 6

Jim Milanowski

CEO

Speaker 6

Mina Chang, PhD, FACHE

Senior Policy Adviser

Speaker 6

Lance Donkerbrook

CEO

Speaker 6

Casman Mosby

Director of Marketing and Sales

Speaker 6

Bruce Bonello

Director, Broker Relations

Speaker 6

Zachary Dennett

VP, Merchandising

Speaker 6

Andrew Bell

Managing Director

Speaker 6

Henry W. Osowski

Managing Partner



The “Medicare Market Innovations” event is designed for CSuite, Vice Presidents, Directors, and Managers from Medicare, Medicare Advantage, and MedSupp Health Plans with responsibility for:

  • Chief Marketing Officer
  • Chief Engagement Officer
  • Chief Innovation Officer
  • Marketing
  • Medicare Sales and Marketing
  • Market Development
  • Data Analytics
  • Consumer Insights
  • Member Experience
  • Member Engagement
  • Product Development
  • Product Management


This All New program will explore the unique challenges and solutions that Medicare plans are grappling with in 2025.  Find out how thought leaders in the industry are:

  • Understanding the Implications of the Final Rule: Assessing How the New MA Regulations Pressure Plans and Members

CREATING WINNING NEW PRODUCTS: KEY MARKET DIFFERENTIATORS

  • Redesigning the MA Product Portfolio: Delivering Products that Are Compliant, Aligned with Seniors’ Evolving Needs, and Reflect Value, Choice, and Affordability
  • Evaluating Your Benefit Package Against the Competition: Conducting a Competitive Analysis of Product, Network, Benefits, Disenrollments, Growth, and Member Composition
  • Leveraging Data Analytics to Optimize MA Product Design: Gaining Actionable Insights into Member Needs to Drive Informed Plan Design
  • Strengthening Behavioral Health within Medicare Advantage: Expanding Network Adequacy to Improve Access to Outpatient Behavioral Health Services
  • Leveraging Virtual Care as a Key Component of the Benefits Package: Increasing Access to Telehealth and Digital Therapeutics as a Market Differentiator
  • Advancing the Value Based Insurance Design Model: Addressing HRSN and Promoting Health Equity for Members in Socioeconomically Disadvantaged Areas
  • Setting a Comprehensive Part D Strategy: Ensuring Your MAPD Product Positioning is Attracting the Members You Want and Driving Sustainable Growth

LEVERAGING SUPPLEMENTAL BENEFITS

  • Leveraging Supplemental Benefits as a Market Differentiator: Identifying the Supplemental Benefits that Drive MA Enrollment and Member Satisfaction
  • Evaluating Supplemental Benefits’ Effectiveness: Developing Analytics Models to Determine the Impact of Specific Benefits on Increased Membership, Benefit Utilization, and Improved Health Outcomes
  • Developing Special Supplemental Benefits for the Chronically Ill: Ensuring Evidence-Based Health Improvements that Reach and Benefit Intended Enrollees
  • Educating Enrollees about the Full Range of High Impact Supplemental Benefits Available to Them and Notifying Them About Unused Benefits

NEW MARKET PENETRATION AND SEGMENT GROWTH

  • Responding To the Potential for an Increased Shopping Rate During the AEP: Strategies to Stand Out in a Crowded and Noisy Market
  • Segmenting Members and Tailoring Marketing Messaging to Specific Needs: Understanding the Unique Challenges and Motivations of Each Segment and Focusing on Those Most Likely to Convert
  • Increasing Your Investment and Focus on the SNP Population: Harnessing Opportunities for Growth
  • Lessons Learned from a Complicated/Contentious AEP/OEP for 2026 Planning
  • Developing Omnichannel Marketing Strategies that Align with Seniors’ Digital Shopping Habits: Maximizing Online Sources to Shop for and Compare Plans
  • Advancing Age-In Medicare Marketing Strategies: Converting Commercial Members into Medicare Enrollees and Keeping Them Engaged as They Work Past Typical Retirement Age
  • Plan Enrollment: The State Health Insurance Assistance Program Counselor Perspective

DRIVING MEMBER ENGAGEMENT AND IMPROVING THE MEMBER EXPERIENCE

  • Taking a Multifaceted Approach to Engagement: Empowering Members, Identifying and Addressing SDoH, and Driving Retention and Loyalty
  • Creating Distinctive Digital Experiences to Drive Engagement throughout the Healthcare Journey: Integrating Digital Health Capabilities, Self-Serve Tools and Mobile Experiences to Meet Specific Member Needs During Onboarding and Beyond
  • Boosting Retention During the OEP and Year Round: Proactively Communicating with Members, Building Brand Loyalty, and Strengthening Messaging to Reduce Switching Behaviors
  • Improving D-SNP Member Outreach: Easing Barriers of Engagement and Creating Personalized Messaging for This Vulnerable Population
  • Collecting Social Risk Data and Acting on That Data through Engagement: Leveraging New Channels for Member Engagement to Meet Members Where They Are and Drive Success in the Health Equity Index


Testimonials from
Our 2024 Program:

SPONSORED BY

Supporting Organizations

Exhibitors