Why Attend Our 10th Annual Medicare Market Innovations Forum?

SSN is pleased to announce the 10th Annual Medicare Market Innovations Forum, July 15-16, 2019 in San Diego. This proven event, which has grown dramatically year after year, brings together Medicare marketing and product professionals from Medicare health plans nationwide.

The conference explores how leading Medicare plans are adapting to the changes in Medicare. Adjusting to the reintroduction of the OEP, the changes to the MCMG, and the upcoming Stars changes, leading Medicare plans know they need to reinvent themselves to ensure they are the plan of choice.

With a renewed focus on member retention, this conference will address what Medicare plans are doing to attract new members, keep members from switching during the OEP, and keep them engaged throughout the year. Through case studies and interactive panel discussions, it will take an in-depth look at the marketing, retention, engagement, outreach, and brand building strategies that they are leveraging to reach the various segments of this market within this increasingly competitive space. Specifically, it will discuss: ...


ADAPTING TO THE CHANGING MEDICARE MARKET

  • Member Retention: Developing Member-Focused Strategies to Keep Members Happy and Enrolled During the OEP

  • Consumer Insights: Leveraging Data to Understand the Wants and Needs of Medicare Consumers and Designing Products to Meet Their Preferences

  • Medicare Campaign Reporting—“Thrill of Victory or Agony of Defeat”. Winning the Battle of Easy Reporting Without Breaking the Bank


  • MEDICARE MARKETING/SALES

  • New Strategies to Win AEP: Using Unique Segmentation and Targeting Strategies to Win More Members

  • New to Medicare: Developing a Fully Integrated Strategies to Attract Age Ins and the WP65 Market

  • AEP Strategies: Exploring the OEP Impact on the AEP, Developing an Omnichannel Marketing Strategy to Drive Enrollment Growth, and Fine-Tuning Messages for AEP Success

  • Migrating Commercial Members to Individual Medicare Plans: Building the Member Journey Across Different Segments of the Enterprise

  • Leveraging Your Sales Channels for Optimal Results: Increasing Sales and Ensuring a Smooth Customer Experience

  • Using AI to Optimize Risk and Quality Analysis


  • CUSTOMER EXPERIENCE/ENGAGEMENT

  • Designing a Unique Member Experience: Leveraging Data to Create Targeted Engagement Strategies that Build Brand Loyalty and Enhance Retention

  • Improving Access & Satisfaction through Machine Learning & Holistic Member Engagement

  • Member Engagement: Leveraging Tailored Mobile Messaging and Other Touchpoints to Target Key Market Segments and Drive Behavior Change
  • .
  • Star Ratings: Directing Members to the Right Providers, Care and Services to Improve Star Ratings


  • MEDICARE PRODUCT INNOVATION

  • How the Political Landscape Will Influence Medicare Products

  • Medicare Advantage Beyond 2020 -- What Do Key Stakeholders Think Will Happen?

  • Evaluating How MA Plans’ New Supplemental Benefit Flexibility Influences Member Acquisition and Retention


  • MAXIMIZING OUTREACH/BRANDING

  • Retail Stores: Developing Pop Up Retail Stores for Face-to-Face Consumer Engagement to Win New Members and Hold Retention Events

  • Grassroots Outreach Strategies: Building Community Involvement through Strategic Partnerships

  • Brand Positioning: Designing a Year-Round Branding Strategy to Create Awareness, Credibility and Trust


  • 2019 Distinguished Faculty
    ConnectiCare

    Ezio Sabatino

    Director of Marketing & Communications - Senior Markets
    Excellus BlueCross BlueShield

    Heather Smith

    Director, Medicare Sales
    BlueCross BlueShield of Tennessee

    Larissa Huskey

    Director Brand Management
    SCAN Health Plan

    Archie Dey

    Director, Consumer Insights
    Bright Health

    Kathleen Elli

    Vice President, Medicare Marketing
    Independent Care Health Plan

    Kirk Heminger

    Director, Marketing
    Regence Blue Cross Blue Shield

    Dara Smith

    Director, Product Strategy and Analytics
    Health Plan of San Mateo

    Karen Fitzgerald

    Director, Marketing and Communications
    Indiana University Health Plans, Inc.

    Todd Rau

    Director, Medicare Markets
    Vantage Health Plan

    Billy Justice

    Director of Marketing/Sales
    BlueCross BlueShield of Western New York

    Thomas Sass

    Director, Consumer Markets
    CarePlus Health Plans

    Monica Rodriguez

    Manager of Sales Administration/MarketPOINT
    Independence Blue Cross

    Kenyatta D. Donley

    Marketing Manager, Community Development
    BlueCross BlueShield of Michigan

    Lee Pavach

    Medicare Marketing Manager
    Anthem

    Windsor Richmond

    Medicare Field Sales Manager
    Carrot Health

    Kurt Waltenbaugh

    CEO
    Anderson Direct and Digital

    Leah Smith

    Vice President, Strategy and Client Relations
    Insightin Health

    Enam Noor

    Founder and Chief Executive Officer
    Zelus Consulting Group

    Jenny Graham

    Partner
    Decision Point Healthcare Solutions

    Saeed Aminzadeh

    CEO
    Strategic Health Group LLC

    Henry W. Osowski

    Managing Partner
    Educational Underwriters
    • Marketing, Engagement, Outreach, Customer Experience, and Product Design Innovations to
Grow Enrollment and Engage and Retain Medicare Members in the New Medicare Landscape
    • Marketing, Engagement, Outreach, Customer Experience, and Product Design Innovations to
Grow Enrollment and Engage and Retain Medicare Members in the New Medicare Landscape
    • Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.
    Supporting Organizations
    • Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.
    • Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.
    • Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.
    • Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.
    Exhibitors
    • Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.
    • Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.
    • Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.
    • Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.
    Past Attendees
  • AARP Arizona
  • ActekSoft
  • Advanced Medical Management
  • ADVICARE
  • Aetna
  • Affinity Health Plan
  • Agadia
  • AgencyRM
  • AgentCubed
  • ALC
  • Alere Health
  • AlohaCare
  • Ameri-Plus Select Services
  • American Enterprise Group
  • American Specialty Health
  • Amerigroup
  • Amida Care
  • Anderson Direct & Digital
  • Anthem
  • Aon Retiree Health Exchange
  • Arch Health Partners
  • Arkansas Community Care
  • Arm Inc
  • Aspire Healthcare
  • Bakersfield Family Medical Center
  • BCBS Florida
  • Benefitfocus
  • BFC
  • Bloom Insurance Agency
  • BCBS Arizona
  • BCBS Rhode Island
  • BCBS Western New York
  • BCBS Louisiana
  • BCBS Michigan
  • BCBS Minnesota
  • BCBS North Carolina
  • Blue Cross Blue Shield Association
  • BCBS Michigan
  • BCBS Rhode Island
  • BCBS South Carolina
  • BCBS Tennessee
  • Blue Shield of California
  • Bluespire Marketing
  • Brown & Toland Physicians
  • Budco
  • CalOptima
  • Cambia Health Solutions
  • Canary Health
  • CDPHP
  • Care 1st Health Plan
  • Care N Care Insurance Company
  • Care Wisconsin
  • CareOregon
  • CareSource
  • Catamaran Corporation
  • Cavulus
  • CBIZ KA Consulting Services
  • Centene Corporation
  • Central Health Plan
  • CF Health Advisors
  • CHI
  • Chinese Community Health Plan
  • Cigna-HealthSpring
  • CIGNA HealthCare of Arizona
  • Citizens Choice Healthplan HMO
  • Clear View Solutions
  • ClearStone Solutions
  • CMS Entertainment
  • Cody Consulting
  • Coffey Communications
  • Community Health Plan of WA
  • Connecticare
  • Connecture
  • Corporate Marketing Entertainment
  • Corporate Marketing Solutions
  • Cross Country Home Services
  • D.W. Van Dyke & Co
  • De La Cruz Insurance
  • Decision Point Healthcare Solutions
  • Deft Research
  • Denver Health
  • Destination Rx
  • DialAmerica
  • Dialog Direct
  • Digitas/Kaiser Permanente
  • Direct Media Communications
  • DMS Marketing
  • DMW Worldwide
  • Drennan Insurance Marketing
  • DRX
  • East Boston Neighborhood Health Center
  • eHealth
  • Eli Lilly & Company
  • Emblem Health
  • Entertainment® Corporate Marketing Solutions
  • EPIC Hearing Healthcare
  • Equitable Life & Casualty
  • Evive Health
  • Evolution Health
  • Excellus BCBS
  • Fallon Community Health Plan
  • Florida Hospital Care Advantage
  • Fresh Health Consulting
  • Fulton County Schools
  • FWD Direct
  • Gateway Health Plan
  • Geisinger Health Plan
  • Gen Re
  • GKV
  • Glenridge Healthcare Solutions
  • GoHealth
  • Gordon Marketing
  • Gorman Health Group
  • Group Health Cooperative
  • Guardian Healthcare
  • HackerAgency
  • Hallmark Business Connections
  • Hallmark Wellness
  • Hannover Life Reassurance Company of America
  • Harvard Pilgrim Health Care
  • hCentive
  • Health Alliance Medical Plans
  • Health Compare
  • Health Net
  • Health New England
  • Health Plan Alliance
  • Health Plan One
  • HealthCare Partners Medical Group
  • HealthCompare Insurance Services
  • Healthfirst
  • HealthPartners
  • HealthPlanCRM
  • HealthScape Advisors
  • Healthways
  • HEALTHWISE
  • Highmark
  • HighRoads
  • Horizon Blue Cross Blue Shield of NJ
  • HPOne
  • Human Arc
  • Humana
  • Hyperlift
  • IM Marketing
  • InComm Healthcare & Affinity
  • Independence Blue Cross
  • Independent Care Health Plan
  • Indiana University Health
  • Inland Empire Health Plan
  • InsureOne Benefits
  • Inter Valley Health Plan
  • John Muir/Mt. Diablo Health System
  • Kaiser Med Security Services
  • Kaiser Permanente
  • KBM Group
  • KERN Health
  • KindHealth Insurance Services
  • Knowledge Based Marketing
  • Krames Staywell
  • LA Care
  • Laser Image
  • Leads 360
  • LIBERTY Dental Plan
  • Lilly USA
  • Longevity Alliance
  • Lumeris
  • Lyft
  • Mark Farrah Associates
  • MCS Healthcare Holdings LLC
  • Med3000, Inc.
  • MedImpact Healthcare Systems
  • Medina Associates
  • Medtronic Care Management Services
  • Meers Advertising
  • Medicare CRM
  • Memorial Hermann Health Insurance Company
  • Merchants Benefit Administration
  • MercyCare
  • Metropolitan Jewish Health System
  • Milliman
  • MJHS
  • MMM Holdings
  • Molina Healthcare
  • mPulse Mobile
  • MRB Marketing Services
  • MTM
  • Mutual of Omaha
  • Ness Communications
  • Network Health
  • Novu
  • NVA
  • Old Surety Insurance
  • Omada Health
  • Orlando Health
  • Pacheco
  • PacificSource
  • PerformRx/AmeriHealth Mercy Health Plan
  • PharmMD
  • Pharos Innovations
  • Precision Dialogue, an RR Donnelley company
  • Premera Blue Cross
  • Premier Advantage Marketing
  • PricewaterhouseCoopers LLP
  • Priority Health
  • Providence Health Plan
  • Providence Health System Oregon
  • Public Benefit Assistants
  • Puget Sound Health Partners
  • PwC
  • Quotit Corporation
  • RedCard
  • Regence BlueCross BlueShield
  • RME Health
  • RRD Healthcare Solutions
  • Santa Clara Family Health Plan
  • Satellite Health Plan
  • SCAN Health Plan
  • Serum
  • Sharp Health Plan
  • Silverback
  • SourceLink
  • South Shore Venture
  • Southwest Medical Association
  • StoneHouse Marketing
  • Strategic Health Group
  • Surety
  • SXC Health Solutions
  • Tessellate
  • The Brokerage Inc
  • The Value Group
  • TMG Health
  • Top Tier Consulting
  • TruHearing
  • Tufts Health Plan
  • UBS Financial Services
  • UCare
  • United Health Group
  • Universal American
  • University of Nevada
  • UPMC Health Plan
  • Vantage Health Plan
  • Velapoint
  • Vericred
  • Vheda Health
  • Vision Service Plan
  • Vital Decisions
  • Viva Health / Triton Health Systems
  • VSP Vision Care
  • WalMart
  • Waud Capital Partners
  • Welborn Health Plans
  • WellMed Medical Management
  • WellPoint
  • Welltok
  • Woloshin Communications
  • Word & Brown
  • Xpressdocs
  • Your Hearing Network
  • Zelus