16th Annual Medicare Market Innovations Forum

Proven Product, Marketing, Engagement, and Retention Initiatives to Differentiate Your Plan in a Crowded Market

May 14-15, 2025
Scottsdale, AZ

About The Event

The 16th Annual “Medicare Market Innovations” event, May 14-15, 2025 in Scottsdale will feature leading Medicare plans’ perspectives on adapting to the evolving Medicare landscape.  It will explore the areas of Marketing, Member Engagement, Member Experience, and Product Design, through the lens of navigating the Final Rule and the election year impact, positioning for success during the sure to be turbulent 2026 AEP.

Speakers

Speaker 6

Heather Smith

Vice President, Retail Market Sales

Speaker 6

Martina Lee Strickland

Chief Growth Officer

Speaker 6

Scott Norman

Vice President, Medicare

Speaker 6

Carmalitha Gumbs, MBA, MHA

Head of Marketing, Branding & Communications

Speaker 6

Katie Miller

Director, Medicare Strategy

Speaker 6

Jeff Nathe

Director, Medicare Sales and Retention

Speaker 6

Gary Melis

Clinical Pharmacist

Speaker 6

Jim Milanowski

CEO

Speaker 6

Mina Chang, PhD, FACHE

Senior Policy Adviser

Speaker 6

Lance Donkerbrook

CEO

Speaker 6

Casman Mosby

Director of Marketing and Sales

Speaker 6

Bruce Bonello

Director, Broker Relations

Speaker 6

Andrew Bell

Managing Director

Speaker 6

Henry W. Osowski

Managing Partner

WHO SHOULD ATTEND


The “Medicare Market Innovations” event is designed for CSuite, Vice Presidents, Directors, and Managers from Medicare, Medicare Advantage, and MedSupp Health Plans with responsibility for:

  • Chief Marketing Officer
  • Chief Engagement Officer
  • Chief Innovation Officer
    • Chief Growth Officer
    • Medicare
    • Chief Growth Officer
  • Marketing
  • Medicare Sales and Marketing
  • Market Development
  • Data Analytics
  • Consumer Insights
  • Member Experience
  • Member Engagement
  • Product Development
  • Product Management
  • Retail Sales
  • Health Equity
WHAT YOU WILL LEARN


Lessons Learned from a Complicated, Contentious, and Confusing AEP for 2026 Planning

CREATING WINNING NEW PRODUCTS: KEY MARKET DIFFERENTIATORS

  • Redesigning the MA Product Portfolio: Delivering Products that Are Compliant, Aligned with Seniors’ Evolving Needs, and Reflect Value, Choice, and Affordability
  • Navigating Significant Product Reductions and Winning When Your Plan Doesn’t Have the Richest Benefits: A 2025 AEP Case Study
  • Evaluating Your Benefit Package Against the Competition: Conducting a Competitive Analysis of Product, Network, Benefits, Disenrollments, Growth, and Member Composition
  • Winning Value-Based Care (VBC) in Medicare Advantage: Target What Matters Most to Members
  • Leveraging Supplemental Benefits as a Market Differentiator: Identifying the Supplemental Benefits that Drive MA Enrollment and Member Satisfaction
  • Developing Special Supplemental Benefits for the Chronically Ill: Ensuring Evidence-Based Health Improvements that Reach and Benefit Intended Enrollees
  • Setting a Comprehensive Part D Strategy: Ensuring Your MAPD Product Positioning is Attracting the Members You Want and Driving Sustainable Growth

DUAL ELIGIBLES/SNP’S

  • Evaluating Supplemental Benefits for a Dual Eligible Membership
  • Increasing Your Investment and Focus on the D-SNP Population: Harnessing Opportunities for Growth
  • Improving D-SNP Member Outreach: Easing Barriers of Engagement and Creating Personalized Messaging for This Vulnerable Population
  • Special Needs Planning and Opportunity for Kidney Care and Related SNPs

NEW MARKET PENETRATION AND SEGMENT GROWTH

  • Responding To the Potential for an Increased Shopping Rate During the AEP: Strategies to Stand Out in a Crowded and Noisy Market
  • Segmenting Members and Tailoring Marketing Messaging to Specific Needs: Understanding the
  • Advancing Age-In Medicare Marketing Strategies: Converting Commercial Members into Medicare Enrollees and Keeping Them Engaged as They Work Past Typical Retirement Age
  • Developing Omnichannel Marketing Strategies that Align with Seniors’ Digital Shopping
  • Habits: Maximizing Online Sources to Shop for and Compare Plans

DRIVING MEMBER ENGAGEMENT, EXPERIENCE, AND RETENTION

  • Taking a Multifaceted Approach to Engagement: Empowering Members, Identifying and Addressing SDoH, and Driving Retention and Loyalty
  • Boosting Retention During the OEP and Year Round: Proactively Communicating with Members, Building Brand Loyalty, and Strengthening Messaging to Reduce Switching Behaviors
  • Collecting Social Risk Data and Acting on That Data through Engagement: Leveraging New Channels for Member Engagement to Meet Members Where They Are and Drive Success in the Health Equity Index
  • Member Engagement and Experience— When Your Insured is Engaging with Your “Trusted Partners” and Competition


Testimonials from
Our 2024 Program:

SPONSORED BY

Educational Underwriters

Supporting Organizations

Exhibitors