Medicare marketing, engagement, and product design in the post-COVID era has created the need for plans to meet members where they are and be more agile and responsive than ever. Medicare plans have had to create and promote products that best support the senior population, deliver targeted and relevant sales and marketing messaging, ramp up their digital experience quickly to respond to the shift in how consumers shop for coverage, and engage members through year-round brand building and member education.

This conference will explore what leading Medicare plans are doing to develop data-driven omnichannel approaches for reaching various segments of the Medicare population, positioning for success during the AEP and OEP, and increasing member satisfaction among existing members. It will explore how they are gaining competitive advantage through high visibility products like supplemental benefits and telehealth offerings and improving the member experience through these efforts.

2022 Distinguished Faculty
Faegre Drinker Consulting

Michael S. Adelberg

Principal & Lead, Healthcare Strategy Practice, Formerly, Director of Medicare Advantage Operations, CMS
Decision Point Healthcare Solutions

Saeed Aminzadeh

Chief Executive Officer
Inter Valley Health Plan

Larry Baca

Vice President, Sales & Marketing
Priority Health

Charles Baker LMSW, MHA, CHC

Medicare Compliance Officer
ThomasARTS (TA)

Ashley Bloxham

Executive Director, Client Services and Sales
Deft Research

Tim Brousseau

SVP of Client Services

Bill Carstarphen

Head of Medicare Growth
Ohio Department of Aging

Mina Chang, Ph.D.

Deputy Director and Chief Analytics & Compliance Division
Direction Home Akron Canton Area Agency on Aging and Disabilities

Gary L. Cook

President & CEO

Talia Duany

Sr. Director, Prescription Drug Plans
SCAN Health Plan

Archie Dey

Director, Consumer Experience and Insights
Mom’s Meals

Michael Gonzales

Vice President, Medicare Sales and Account Management
Insurety Capital LLC

Robert W. Gray, JD, LLM, MBA

Chief Executive Officer
MVP Health Care

Nikki Hungate, MS, MHA

Senior Leader, Medicare Government Programs Product Strategy
Blue Cross and Blue Shield of North Carolina

Naomi Irvin

Chief of Staff, Government Markets
Independent Care Health Plan

Bill Jensen

Vice President, Sales, Marketing and Business Development
Vantage Health Plan

Billy Justice

Director, Marketing/Sales
AIS Health, an MMIT company

Lauren Flynn Kelly

Managing Editor

Bernie Kuhn

Medicare Practice Area – Executive Strategy Advisor
PacificSource Health Plans

Susan McMaster

VP, Enterprise Marketing and Communications
Network Health

Gary Melis, RPh

Clinical Pharmacist
American Specialty Health

Douglas Metz

EVP and Chief Health Services Officer
Amplifon Hearing Health Care

Carrie Meyer, Au.D.

Director of Clinical Programs
Strategic Health Group

Henry W. Osowski

Managing Partner
Simplify Healthcare

Nirnay Patel

VP & General Manager, Government Business/Enterprise Digital Strategy
Health Alliance Plan – Michigan

Jennifer Rossbach

Strategic Marketing Manager – Medicare
Indiana University Health Plans

Todd Rau

Director, Medicare Markets
Health Alliance Plan

Steve Selinsky

Vice President, Product, Marketing and Community Outreach
Convey Health Solutions

Brandon Solomon

Vice President, Client Advisory & Business Development

David Stein

CoFounder and Chief Operating Officer

Gary Stubblefield

VP Healthcare Strategy

Paul Spiegler

Healthcare Market Lead
Community Health Plan of Washington

Melissa Stevens

Vice President of Community Engagement and Growth
Clever Care Health Plan

Britt Travis

Vice President of Medicare Sales
Rex Wallace Consulting, LLC

Rex Wallace


Daniel Weaver

Executive Vice President of Product Operations and Stars Strategy
Past Delegates!
Past Attendees
  • AARP Arizona
  • ActekSoft
  • Advanced Medical Management
  • Aetna
  • Affinity Health Plan
  • Agadia
  • AgencyRM
  • AgentCubed
  • ALC
  • Alere Health
  • AlohaCare
  • Ameri-Plus Select Services
  • American Enterprise Group
  • American Specialty Health
  • Amerigroup
  • Amida Care
  • Anderson Direct & Digital
  • Anthem
  • Aon Retiree Health Exchange
  • Arch Health Partners
  • Arkansas Community Care
  • Arm Inc
  • Aspire Healthcare
  • Bakersfield Family Medical Center
  • BCBS Florida
  • Benefitfocus
  • BFC
  • Bloom Insurance Agency
  • BCBS Arizona
  • BCBS Rhode Island
  • BCBS Western New York
  • BCBS Louisiana
  • BCBS Michigan
  • BCBS Minnesota
  • BCBS North Carolina
  • Blue Cross Blue Shield Association
  • BCBS Michigan
  • BCBS Rhode Island
  • BCBS South Carolina
  • BCBS Tennessee
  • Blue Shield of California
  • Bluespire Marketing
  • Brown & Toland Physicians
  • Budco
  • CalOptima
  • Cambia Health Solutions
  • Canary Health
  • Care 1st Health Plan
  • Care N Care Insurance Company
  • Care Wisconsin
  • CareOregon
  • CareSource
  • Catamaran Corporation
  • Cavulus
  • CBIZ KA Consulting Services
  • Centene Corporation
  • Central Health Plan
  • CF Health Advisors
  • CHI
  • Chinese Community Health Plan
  • Cigna-HealthSpring
  • CIGNA HealthCare of Arizona
  • Citizens Choice Healthplan HMO
  • Clear View Solutions
  • ClearStone Solutions
  • CMS Entertainment
  • Cody Consulting
  • Coffey Communications
  • Community Health Plan of WA
  • Connecticare
  • Connecture
  • Corporate Marketing Entertainment
  • Corporate Marketing Solutions
  • Cross Country Home Services
  • D.W. Van Dyke & Co
  • De La Cruz Insurance
  • Decision Point Healthcare Solutions
  • Deft Research
  • Denver Health
  • Destination Rx
  • DialAmerica
  • Dialog Direct
  • Digitas/Kaiser Permanente
  • Direct Media Communications
  • DMS Marketing
  • DMW Worldwide
  • Drennan Insurance Marketing
  • DRX
  • East Boston Neighborhood Health Center
  • eHealth
  • Eli Lilly & Company
  • Emblem Health
  • Entertainment® Corporate Marketing Solutions
  • EPIC Hearing Healthcare
  • Equitable Life & Casualty
  • Evive Health
  • Evolution Health
  • Excellus BCBS
  • Fallon Community Health Plan
  • Florida Hospital Care Advantage
  • Fresh Health Consulting
  • Fulton County Schools
  • FWD Direct
  • Gateway Health Plan
  • Geisinger Health Plan
  • Gen Re
  • GKV
  • Glenridge Healthcare Solutions
  • GoHealth
  • Gordon Marketing
  • Gorman Health Group
  • Group Health Cooperative
  • Guardian Healthcare
  • HackerAgency
  • Hallmark Business Connections
  • Hallmark Wellness
  • Hannover Life Reassurance Company of America
  • Harvard Pilgrim Health Care
  • hCentive
  • Health Alliance Medical Plans
  • Health Compare
  • Health Net
  • Health New England
  • Health Plan Alliance
  • Health Plan One
  • HealthCare Partners Medical Group
  • HealthCompare Insurance Services
  • Healthfirst
  • HealthPartners
  • HealthPlanCRM
  • HealthScape Advisors
  • Healthways
  • Highmark
  • HighRoads
  • Horizon Blue Cross Blue Shield of NJ
  • HPOne
  • Human Arc
  • Humana
  • Hyperlift
  • IM Marketing
  • InComm Healthcare & Affinity
  • Independence Blue Cross
  • Independent Care Health Plan
  • Indiana University Health
  • Inland Empire Health Plan
  • InsureOne Benefits
  • Inter Valley Health Plan
  • John Muir/Mt. Diablo Health System
  • Kaiser Med Security Services
  • Kaiser Permanente
  • KBM Group
  • KERN Health
  • KindHealth Insurance Services
  • Knowledge Based Marketing
  • Krames Staywell
  • LA Care
  • Laser Image
  • Leads 360
  • LIBERTY Dental Plan
  • Lilly USA
  • Longevity Alliance
  • Lumeris
  • Lyft
  • Mark Farrah Associates
  • MCS Healthcare Holdings LLC
  • Med3000, Inc.
  • MedImpact Healthcare Systems
  • Medina Associates
  • Medtronic Care Management Services
  • Meers Advertising
  • Medicare CRM
  • Memorial Hermann Health Insurance Company
  • Merchants Benefit Administration
  • MercyCare
  • Metropolitan Jewish Health System
  • Milliman
  • MJHS
  • MMM Holdings
  • Molina Healthcare
  • mPulse Mobile
  • MRB Marketing Services
  • MTM
  • Mutual of Omaha
  • Ness Communications
  • Network Health
  • Novu
  • NVA
  • Old Surety Insurance
  • Omada Health
  • Orlando Health
  • Pacheco
  • PacificSource
  • PerformRx/AmeriHealth Mercy Health Plan
  • PharmMD
  • Pharos Innovations
  • Precision Dialogue, an RR Donnelley company
  • Premera Blue Cross
  • Premier Advantage Marketing
  • PricewaterhouseCoopers LLP
  • Priority Health
  • Providence Health Plan
  • Providence Health System Oregon
  • Public Benefit Assistants
  • Puget Sound Health Partners
  • PwC
  • Quotit Corporation
  • RedCard
  • Regence BlueCross BlueShield
  • RME Health
  • RRD Healthcare Solutions
  • Santa Clara Family Health Plan
  • Satellite Health Plan
  • SCAN Health Plan
  • Serum
  • Sharp Health Plan
  • Silverback
  • SourceLink
  • South Shore Venture
  • Southwest Medical Association
  • StoneHouse Marketing
  • Strategic Health Group
  • Surety
  • SXC Health Solutions
  • Tessellate
  • The Brokerage Inc
  • The Value Group
  • TMG Health
  • Top Tier Consulting
  • TruHearing
  • Tufts Health Plan
  • UBS Financial Services
  • UCare
  • United Health Group
  • Universal American
  • University of Nevada
  • UPMC Health Plan
  • Vantage Health Plan
  • Velapoint
  • Vericred
  • Vheda Health
  • Vision Service Plan
  • Vital Decisions
  • Viva Health / Triton Health Systems
  • VSP Vision Care
  • WalMart
  • Waud Capital Partners
  • Welborn Health Plans
  • WellMed Medical Management
  • WellPoint
  • Welltok
  • Woloshin Communications
  • Word & Brown
  • Xpressdocs
  • Your Hearing Network
  • Zelus
  • 2023 Sponsors
    Educational Underwriters
    • Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.
    Supporting Organizations
    • Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.
    • Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.
    • Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.

    Who Should Attend:

    From Medicare, Medicare Advantage, and MedSupp Health Plans:

    • Chief Marketing Officer
    • Chief Engagement Officer

    • Chief Innovation Officer

    Vice Presidents and Directors of:

    • Marketing
    • Medicare Sales and Marketing
    • Market Development
    • Data Analytics
    • Consumer Insight
    • Member Experience
    • Member Engagement
    • Product Development
    • Product Management
    • Business Development
    • Retention
    • Communications
    • Digital Marketing and Experience
    • Community Development
    • Senior Products/Markets
    • Medicare Operations
    • Stars
    • Quality

    This Event Will Also Benefit:

    • Marketing Consultants
    • Advertising Agencies
    • Digital Marketing Agencies
    • Brokers/FMO’s
    • Market Research/Analytics Organizations
    • Member Engagement Solution Providers
    • Member Experience Management Companies
    • Ancillary Benefit Companies
    • NEMT Companies
    • CRM Solution Providers
    • Market Segmentation Solution Providers