RAVE REVIEWS FROM
RECENT SSN VIRTUAL EVENTS
RECENT SSN VIRTUAL EVENTS
The 2021 Program is Currently Under Development!
The Medicare Market Innovations Forum is the leading event for growing Medicare market share, engaging and retaining members, and designing and marketing products that meet the needs of the new Medicare consumer. In 2020, this virtual event offered:
The Medicare Market Innovations Forum is the leading event for growing Medicare market share, engaging and retaining members, and designing and marketing products that meet the needs of the new Medicare consumer. In 2020, this virtual event offered:
- Unique Health Plan Case Studies presenting new innovations and solutions
- Interactive Panel Discussions addressing critical topics to driving member acquisition, retention, and customer experience
Specifically, you will learn how:
The event will also feature the following interactive discussions:
- BlueCross BlueShield of Western New York leverages telesales as a serious and effective option for consumer engagement during the AEP in the COVID-19 era
- BlueCross BlueShield of Tennessee developed an integrated and multi-pronged campaign to reach the D-SNP Population
- Indiana University Health Plans designed supplemental benefits to ensure a great customer experience
- SCAN Health Plan leverages consumer insights to increase sales—using data to understand Medicare consumers, and develop personalized member profiles based on needs, preferences, and values
- Blue Cross and Blue Shield of North Carolina maximizes CMS’ marketing flexibility to grow market share, ensuring that communications are compliant, educational, and effective
- ConnectiCare developed fully integrated strategies to attract age ins and the WP65 market
- BlueCross BlueShield of Tennessee migrated commercial members to individual Medicare plans, building the member journey across different segments of the enterprise
- Anthem builds relationships to succeed in sales, business development, and customer service within the Medicare market
- Excellus BlueCross BlueShield engages new prospects through strategic and tactical business plans
- Vantage Health Plan works effectively with medical providers, health plans’ most often forgotten customer
- Community Health Plan of Washington leverages data and comprehensive member engagement for enhanced retention and product performance
- Gateway Health incentivizes healthy behaviors—leveraging rewards, incentives and personalized communications to drive members to take action to improve health and promote retention
- Network Health adopted innovations to influence the 2021 Star Ratings, leveraging them for increase enrollment and retention
The event will also feature the following interactive discussions:
- Supplemental Benefits as a Competitive Advantage: Leveraging Benefits to Address Social Determinants of Health and Influence Member Acquisition and Retention
- Winning the AEP: Taking an Omnichannel Approach to Drive AEP Campaign Success
- Designing a Unique Member Experience: Leveraging Data to Create Targeted Engagement Strategies that Build Brand Loyalty and Enhance Retention
- Grassroots Outreach Strategies: Leveraging Strategic Partnerships with Community-Based Organizations to Appeal to Hard-to-Reach Medicare Consumers
2021 Distinguished Faculty
Independence Blue Cross
Kortney Cruz
Vice President, Medicare Sales and Marketing
Blue Cross and Blue Shield of Kansas City
Heather Rollins
Department Vice President, Individual and Small Group Sales
SCAN Health Plan
Archie Dey
Director of Consumer Experience and Insights
Health Alliance Plan
Jennifer Rossbach
Strategic Marketer-Medicare
Clover Health
Brianna Collins
Senior Manager, Digital Marketing
Clover Health
Lindsay Roseman
Manager, Content and Social Media
Faegre Drinker Consulting
Michael S. Adelberg
Principal & Lead, Healthcare Strategy Practice, Formerly, Director of Medicare Advantage Operations, CMS
Blue Cross and Blue Shield of North Carolina
Naomi Irvin
Manager, Divisional Compliance - Sales, Marketing & Communications
Excellus Blue Cross Blue Shield
Bruce Bonello
Director of Medicare Sales
Affinity Health Plan
Victor Pupo
Director of Community Relations and Engagement
Network Health
Gary Melis, RPh
Clinical Pharmacist
Indiana University Health Plans
Todd Rau
Director, Medicare Markets
Gateway Health
Daniel Weaver
VP, Stars Quality
Independent Care Health Plan
Bill Jensen
Vice President
BlueCross BlueShield of Western New York
Thomas Sass
Director, Consumer Markets
Decision Point Healthcare Solutions
Saeed Aminzadeh
CEO
Amplifon Hearing Health Care
Josh Hoover
Regional Sales Leader
RAVE REVIEWS FROM
Past Delegates!
Past Delegates!
Past Attendees
2021 Sponsors
Gold Sponsors
Silver Sponsors
Bronze Sponsors
Who Should Attend:
From Medicare, Medicare Advantage, and MedSupp Health Plans:
- Chief Marketing Officer
- Chief Engagement Officer
- Chief Innovation Officer
Vice Presidents and Directors of:
- Marketing
- Medicare Sales and Marketing
- Market Development
- Data Analytics
- Consumer Insight
- Member Experience
- Member Engagement
- Product Development
- Product Management
- Business Development
- Retention
- Communications
- Digital Marketing and Experience
- Community Development
- Senior Products/Markets
- Medicare Operations
- Stars
- Quality
This Event Will Also Benefit:
- Marketing Consultants
- Advertising Agencies
- Digital Marketing Agencies
- Brokers/FMO’s
- Market Research/Analytics Organizations
- Member Engagement Solution Providers
- Member Experience Management Companies
- Ancillary Benefit Companies
- NEMT Companies
- CRM Solution Providers
- Market Segmentation Solution Providers