RAVE REVIEWS FROM
RECENT SSN VIRTUAL EVENTS
RECENT SSN VIRTUAL EVENTS
Medicare marketing and engagement during a pandemic and in the post-COVID era has created the
need for plans to meet members where they are and be more agile and responsive than ever.
Medicare plans have had to deliver targeted and relevant sales and marketing messaging, ramp up
their digital experience quickly to respond to the shift in how consumers shop for coverage, and
engage members through year-round brand building and member education.
This conference will explore what leading Medicare plans are doing to develop data-driven omnichannel approaches for reaching various segments of the Medicare population, positioning for success during the AEP and OEP, and increasing member satisfaction among existing members. It will explore how they are gaining competitive advantage through supplemental benefits and telehealth offerings and improving the member experience through these efforts.
This conference will explore what leading Medicare plans are doing to develop data-driven omnichannel approaches for reaching various segments of the Medicare population, positioning for success during the AEP and OEP, and increasing member satisfaction among existing members. It will explore how they are gaining competitive advantage through supplemental benefits and telehealth offerings and improving the member experience through these efforts.
Through case study-driven sessions and interactive panel discussions, you will hear from these health plan leaders:
- Independence Blue Cross is investing in the digital experience, responding to the shift in how consumers shop for Medicare coverage, and meeting members where they are
- Clover Health is building meaningful relationships across all social media platforms, combining organic and paid social media messaging for optimal effectiveness
- Blue Cross and Blue Shield of Kansas City is making the most of special enrollment periods, widening general acquisition efforts, to include retirees and those who lost benefits due to COVID
- Independent Care Health Plan leverages an integrated and multi-pronged campaign to reach the D-SNP population
- Gateway Health Plan addresses SDoH in its engagement strategies, educating and connecting seniors with community-based programs and services
- Blue Cross and Blue Shield of North Carolina maximizes CMS’ marketing flexibility to grow market share, ensuring that communications are compliant, educational and effective
- Affinity Health Plan is leveraging a comprehensive digital engagement strategy, including customized portals, text messaging and digital tools to maintain brand loyalty
- Excellus BlueCross BlueShield is using telesales as a serious and effective option for consumer engagement during the AEP
- Network Health positions themselves as a leader in the market by leveraging pharmacy benefits as a competitive advantage
- HealthNow New York and Health Alliance Plan discuss winning the AEP in the post-COVID era
- SCAN Health Plan shares retention strategies, including effective onboarding strategies, member education, and a year-round engagement plan
- IU Health Plans offers their perspective on leveraging Supplemental Benefits to increase member satisfaction
These perspectives, along with valuable insights from industry experts, will combine to create a robust event, designed to address the issues that Medicare plans are dealing with right now.
2021 Distinguished Faculty
Independence Blue Cross
Kortney Cruz
Vice President, Medicare Sales and Marketing
Blue Cross and Blue Shield of Kansas City
Heather Rollins
Department Vice President, Individual and Small Group Sales
SCAN Health Plan
Archie Dey
Director of Consumer Experience and Insights
Health Alliance Plan
Jennifer Rossbach
Strategic Marketer-Medicare
Clover Health
Brianna Collins
Senior Manager, Digital Marketing
Clover Health
Lindsay Roseman
Manager, Content and Social Media
Faegre Drinker Consulting
Michael S. Adelberg
Principal & Lead, Healthcare Strategy Practice, Formerly, Director of Medicare Advantage Operations, CMS
Blue Cross and Blue Shield of North Carolina
Naomi Irvin
Manager, Divisional Compliance - Sales, Marketing & Communications
Excellus Blue Cross Blue Shield
Bruce Bonello
Director of Medicare Sales
Affinity Health Plan
Victor Pupo
Director of Community Relations and Engagement
Network Health
Gary Melis, RPh
Clinical Pharmacist
Indiana University Health Plans
Todd Rau
Director, Medicare Markets
Gateway Health
Daniel Weaver
VP, Stars Quality
Independent Care Health Plan
Bill Jensen
Vice President
BlueCross BlueShield of Western New York
Thomas Sass
Director, Consumer Markets
Decision Point Healthcare Solutions
Saeed Aminzadeh
CEO
Amplifon Hearing Health Care
Josh Hoover
Regional Sales Leader
HealthMine
Melissa Smith
Executive Vice President, Consulting and Professional Services
HealthMine
Kent Holdcroft
Executive Vice President, Growth
AIS Health, an MMIT company
Lauren Flynn Kelly
Managing Editor
Messagepoint
Sohail Malik
Vice President, Healthcare Solutions
ConnectureDRX
Beth Burke
Director of Product Management
ConnectureDRX
Amanda Woodman
Sales Executive
Strategic Health Group LLC
Henry W. Osowski
Managing Partner
Anderson
Leah Smith
Vice President, Strategy and Digital
Hawk Incentives, a Blackhawk Network Business
Bianca Carr
Senior Manager, HealthCare Business Development
EnlivenHealth
Mike Cantrell, RPh, Esq
Sr. Operations Consultant
mPulse Mobile
Reva Sheehan
Government Programs Strategic Market Executive
RAVE REVIEWS FROM
Past Delegates!
Past Delegates!
Past Attendees
2021 Sponsors
Gold Sponsors
Silver Sponsors
Bronze Sponsors
Who Should Attend:
From Medicare, Medicare Advantage, and MedSupp Health Plans:
- Chief Marketing Officer
- Chief Engagement Officer
- Chief Innovation Officer
Vice Presidents and Directors of:
- Marketing
- Medicare Sales and Marketing
- Market Development
- Data Analytics
- Consumer Insight
- Member Experience
- Member Engagement
- Product Development
- Product Management
- Business Development
- Retention
- Communications
- Digital Marketing and Experience
- Community Development
- Senior Products/Markets
- Medicare Operations
- Stars
- Quality
This Event Will Also Benefit:
- Marketing Consultants
- Advertising Agencies
- Digital Marketing Agencies
- Brokers/FMO’s
- Market Research/Analytics Organizations
- Member Engagement Solution Providers
- Member Experience Management Companies
- Ancillary Benefit Companies
- NEMT Companies
- CRM Solution Providers
- Market Segmentation Solution Providers