The Medicare Market Innovations Forum is the leading event for growing Medicare market share,
engaging and retaining members, and designing and marketing products that meet the needs of the
new Medicare consumer. This unique virtual event will offer:
- Unique Health Plan Case Studies presenting new innovations and solutions
- Interactive Panel Discussions addressing critical topics to driving member acquisition, retention, and customer experience
Specifically, you will learn how:
The event will also feature the following interactive discussions:
- BlueCross BlueShield of Western New York leverages telesales as a serious and effective option for consumer engagement during the AEP in the COVID-19 era
- BlueCross BlueShield of Tennessee developed an integrated and multi-pronged campaign to reach the D-SNP Population
- Indiana University Health Plans designed supplemental benefits to ensure a great customer experience
- SCAN Health Plan leverages consumer insights to increase sales—using data to understand Medicare consumers, and develop personalized member profiles based on needs, preferences, and values
- Blue Cross and Blue Shield of North Carolina maximizes CMS’ marketing flexibility to grow market share, ensuring that communications are compliant, educational, and effective
- ConnectiCare developed fully integrated strategies to attract age ins and the WP65 market
- BlueCross BlueShield of Tennessee migrated commercial members to individual Medicare plans, building the member journey across different segments of the enterprise
- Anthem builds relationships to succeed in sales, business development, and customer service within the Medicare market
- Excellus BlueCross BlueShield engages new prospects through strategic and tactical business plans
- Vantage Health Plan works effectively with medical providers, health plans’ most often forgotten customer
- Community Health Plan of Washington leverages data and comprehensive member engagement for enhanced retention and product performance
- Gateway Health incentivizes healthy behaviors—leveraging rewards, incentives and personalized communications to drive members to take action to improve health and promote retention
- Network Health adopted innovations to influence the 2021 Star Ratings, leveraging them for increase enrollment and retention
The event will also feature the following interactive discussions:
- Supplemental Benefits as a Competitive Advantage: Leveraging Benefits to Address Social Determinants of Health and Influence Member Acquisition and Retention
- Winning the AEP: Taking an Omnichannel Approach to Drive AEP Campaign Success
- Designing a Unique Member Experience: Leveraging Data to Create Targeted Engagement Strategies that Build Brand Loyalty and Enhance Retention
- Grassroots Outreach Strategies: Leveraging Strategic Partnerships with Community-Based Organizations to Appeal to Hard-to-Reach Medicare Consumers
2020 Distinguished Faculty
Faegre Drinker Consulting
Michael S. Adelberg
Principal & Lead, Healthcare Strategy Practice, Formerly, Director of Medicare Advantage Operations, CMS
Community Health Plan of Washington
Gabriel Ayerza
Senior Director of Medicare Strategy and State Programs
Blue Cross and Blue Shield of North Carolina
Naomi Irvin
Manager, Divisional Compliance - Sales, Marketing & Communications
Clover Health
Merry Beth Ward
Vice President, Marketing
Excellus BlueCross BlueShield
Bruce Bonello
Inside Sales Manager, Medicare & Individual Market Sales
Anthem, Inc.
Dr. Chester Brown, Jr.
Director, Product Innovation, Government Business Division
Medica
Kathleen Elli
Senior Director, Marketing Strategy and Communications
BlueCross BlueShield of Tennessee
Danielle S. Hirschovits-Gerz
Manager, Medicare Marketing & Member Experience--Product Strategy
Independent Care Health Plan (iCare)
Kirk Heminger
Director of Marketing
BlueCross BlueShield of Tennessee
Larissa Huskey
Director, Brand Management
Indiana University Health Plans
Todd Rau
Director, Medicare Markets
CarePlus Health Plans
Monica Rodriguez
Manager of Sales Administration/
MarketPOINT
MarketPOINT
ConnectiCare
Ezio Sabatino
Director of Marketing & Communications - Senior Markets
Gateway Health
Daniel Weaver
VP, Stars Quality
SCAN Health Plan
Archie Dey
Director, Consumer Insights
Vantage Health Plan
Billy Justice
Director of Marketing/Sales
BlueCross BlueShield of Western New York
Thomas Sass
Director, Consumer Markets
Zelus Consulting Group
Jenny Graham
Partner
RRD Healthcare Solutions
Nicole Williams
Director, Healthcare Solutions
Decision Point Healthcare Solutions
Saeed Aminzadeh
CEO
Strategic Health Group LLC
Henry W. Osowski
Managing Partner
RAVE REVIEWS FROM
Past Delegates!
Past Delegates!
Past Attendees
Supporting Organizations
Who Should Attend:
From Medicare, Medicare Advantage, and MedSupp Health Plans:
- Chief Marketing Officer
- Chief Engagement Officer
- Chief Innovation Officer
Vice Presidents and Directors of:
- Marketing
- Medicare Sales and Marketing
- Market Development
- Data Analytics
- Consumer Insight
- Member Experience
- Member Engagement
- Product Development
- Product Management
- Business Development
- Retention
- Communications
- Digital Marketing and Experience
- Community Development
- Senior Products/Markets
- Medicare Operations
- Stars
- Quality
This Event Will Also Benefit:
- Marketing Consultants
- Advertising Agencies
- Digital Marketing Agencies
- Brokers/FMO’s
- Market Research/Analytics Organizations
- Member Engagement Solution Providers
- Member Experience Management Companies
- Ancillary Benefit Companies
- NEMT Companies
- CRM Solution Providers
- Market Segmentation Solution Providers