Home - 14th Annual Medicare Market Innovations Forum

Medicare marketing, engagement, and product design in the post-COVID era has created the need for plans to meet members where they are and be more agile and responsive than ever. Medicare plans have had to create and promote products that best support the senior population, deliver targeted and relevant sales and marketing messaging, ramp up their digital experience quickly to respond to the shift in how consumers shop for coverage, and engage members through year-round brand building and member education.

This conference will explore what leading Medicare plans are doing to develop data-driven omnichannel approaches for reaching various segments of the Medicare population, positioning for success during the AEP and OEP, and increasing member satisfaction among existing members. It will explore how they are gaining competitive advantage through high visibility products like supplemental benefits and telehealth offerings and improving the member experience through these efforts.

2023 Distinguished Faculty

Milliman, Inc.

Adam Barnhart, FSA, MAAA

Principal and Consulting Actuary

GS National Insurance

Brian Breisinger

President and CEO

Peerfit by FitOn Health

Ed Buckley, III, Ph.D.

CEO

Ohio Department of Aging

Mina Chang, Ph.D.

Deputy Director and Chief Analytics & Compliance Division

Sword Health

Evelyn Chojnacki, MPH

Director, Health Plan Strategy

Benelynk

Keslie Crichton

Chief Sales Officer

Faegre Drinker Consulting

Kacey Dugan

Director

Health New England

Sarah A. Fernandes

Medicare Sales Manager

Epstein Becker Green

Helaine Fingold

Partner

Highmark BCBS

Craig Fisher

Manager, Cross Segment Strategy & Roadmap

RR Donnelley

Ken Gammon

SVP, Healthcare Solutions

LiveWell with Traditions

Mark Garnett

Managing Director

MVP Health Care

Nikki Hungate, MS, MHA

Senior Leader, Medicare Government Programs Product Strategy

Vantage Health Plan

Billy Justice

Director, Marketing/Sales

FarmboxRx

Jenn Kerfoot

Chief Experience Officer

AIS Health, an MMIT Company

Lauren Flynn Kelly

Executive Director

Network Health

Gary Melis, RPh

Clinical Pharmacist

Metro Health

Casman Mosby

Director of Marketing and Sales

Mercy Care Advantage / Aetna

Jeff Nathe

Director, Medicare Sales & Service

Milliman

Philip Nelson

Consulting Actuary

Amsive

Dan Paladino

VP, Healthcare Client Experience

Convey Health Solutions

Brandon Solomon

VP, Client Advisory and Business Development

NourishedRx

Spencer Pratt

VP of Growth & Strategy

Elevance Health

Windsor Richmond

Medicare Field Sales Manager

Indiana University Health Plans

Todd Rau

Director, Medicare Markets

Highmark Western and Northeastern New York

Tom Sass

Vice President, Consumer Markets/Federal Markets

Sabatino Consulting

Ezio Sabatino

Strategic Health Insurance Marketing Leader & Consultant

RR Donnelley

Rebecca Schano

Sr Account Executive

Health Alliance Administrators, Inc.

Barb Shooshanian

Executive Vice President/Chief Operating Officer

Geisinger Health Plan

Heather Smith

Vice President, Retail Market Sales

BlueCross and BlueShield of South Carolina

Jason Sloan

Vice President, Medicare Advantage Stars and Risk Programs

CDPHP

Michael Spicer

VP, Product

RR Donnelley

Cindy Thomas

Director, Payer Business Development, Healthcare Solutions

Milliman

Merry Beth Ward

Senior Marketing Consultant

Hinge Health

Austin Weaver

Vice President of Medicare

NationsBenefits

Daniel Weaver

Executive Vice President of Product Operations and Stars Strategy

Limetree

Dr. Lisa Zaval

Behavioral Scientist

RAVE REVIEWS FROM
Past Delegates!

""A great forum that allows you to engage partners, reinforce your strategies, and tactics while learning new things."

Thomas Sass, Director, Consumer Markets, BlueCross BlueShield Western New York

"If you specialize in the Medicare industry, then you need to attend events like the Medicare Market Innovations Forum. The information is substantive"

Brian Breisinger, CEO, GS National

"Great contacts, content, and relationships."

Lynn Johnson, Health Plan Advisor, Aspire Health Plan

"I came away with a lot of ideas that I can introduce when I get back to the office. I also let my counterparts in other departments know they would benefit from attending this conference."

Brent Carter, Consumer Sales Manager, Blue Cross Blue Shield Alabama

"Worth the time and financial investment. Will make this a yearly 'must do' event."

Bruce Bonello, Excellus Blue Cross Blue Shield

"Well organized. Good variety of topics. Pertinent topics with up to date information. Fast paced. Good environment"

Priority Health

""The free flow of ideas and perspectives will arm you for success at marketing and selling Medicare plans."

Kirk Heminger, Director of Marketing, Independent Care Health Plan

Past Attendees

AARP Arizona

ActekSoft

Advanced Medical Management

ADVICARE

Aetna

Affinity Health Plan

Agadia

AgencyRM

AgentCubed

ALC

Alere Health

AlohaCare

Ameri-Plus Select Services

American Enterprise Group

American Specialty Health

Amerigroup

Amida Care

Anderson Direct & Digital

Anthem

Aon Retiree Health Exchange

Arch Health Partners

Arkansas Community Care

Arm Inc

Aspire Healthcare

Bakersfield Family Medical Center

BCBS Florida

Benefitfocus

BFC

Bloom Insurance Agency

BCBS Arizona

BCBS Rhode Island

BCBS Western New York

BCBS Louisiana

BCBS Michigan

BCBS Minnesota

BCBS North Carolina

Blue Cross Blue Shield Association

BCBS Michigan

BCBS Rhode Island

BCBS South Carolina

BCBS Tennessee

Blue Shield of California

Bluespire Marketing

Brown & Toland Physicians

Budco

CalOptima

Cambia Health Solutions

Canary Health

CDPHP

Care 1st Health Plan

Care N Care Insurance Company

Care Wisconsin

CareOregon

CareSource

Catamaran Corporation

Cavulus

CBIZ KA Consulting Services

Centene Corporation

Central Health Plan

CF Health Advisors

CHI

Chinese Community Health Plan

Cigna-HealthSpring

CIGNA HealthCare of Arizona

Citizens Choice Healthplan HMO

Clear View Solutions

ClearStone Solutions

CMS Entertainment

Cody Consulting

Coffey Communications

Community Health Plan of WA

Connecticare

Connecture

Corporate Marketing Entertainment

Corporate Marketing Solutions

Cross Country Home Services

D.W. Van Dyke & Co

De La Cruz Insurance

Decision Point Healthcare Solutions

Deft Research

Denver Health

Destination Rx

DialAmerica

Dialog Direct

Digitas/Kaiser Permanente

Direct Media Communications

DMS Marketing

DMW Worldwide

Drennan Insurance Marketing

DRX

East Boston Neighborhood Health Center

eHealth

Eli Lilly & Company

Emblem Health

Entertainment® Corporate Marketing Solutions

EPIC Hearing Healthcare

Equitable Life & Casualty

Evive Health

Evolution Health

Excellus BCBS

Fallon Community Health Plan

Florida Hospital Care Advantage

Fresh Health Consulting

Fulton County Schools

FWD Direct

Gateway Health Plan

Geisinger Health Plan

Gen Re

GKV

Glenridge Healthcare Solutions

GoHealth

Gordon Marketing

Gorman Health Group

Group Health Cooperative

Guardian Healthcare

HackerAgency

Hallmark Business Connections

Hallmark Wellness

Hannover Life Reassurance Company of America

Harvard Pilgrim Health Care

hCentive

Health Alliance Medical Plans

Health Compare

Health Net

Health New England

Health Plan Alliance

Health Plan One

HealthCare Partners Medical Group

HealthCompare Insurance Services

Healthfirst

HealthPartners

HealthPlanCRM

HealthScape Advisors

Healthways

HEALTHWISE

Highmark

HighRoads

Horizon Blue Cross Blue Shield of NJ

HPOne

Human Arc

Humana

Hyperlift

IM Marketing

InComm Healthcare & Affinity

Independence Blue Cross

Independent Care Health Plan

Indiana University Health

Inland Empire Health Plan

InsureOne Benefits

Inter Valley Health Plan

John Muir/Mt. Diablo Health System

Kaiser Med Security Services

Kaiser Permanente

KBM Group

KERN Health

KindHealth Insurance Services

Knowledge Based Marketing

Krames Staywell

LA Care

Laser Image

Leads 360

LIBERTY Dental Plan

Lilly USA

Longevity Alliance

Lumeris

Lyft

Mark Farrah Associates

MCS Healthcare Holdings LLC

Med3000, Inc.

MedImpact Healthcare Systems

Medina Associates

Medtronic Care Management Services

Meers Advertising

Medicare CRM

Memorial Hermann Health Insurance Company

Merchants Benefit Administration

MercyCare

Metropolitan Jewish Health System

Milliman

MJHS

MMM Holdings

Molina Healthcare

mPulse Mobile

MRB Marketing Services

MTM

Mutual of Omaha

Ness Communications

Network Health

Novu

NVA

Old Surety Insurance

Omada Health

Orlando Health

Pacheco

PacificSource

PerformRx/AmeriHealth Mercy Health Plan

PharmMD

Pharos Innovations

Precision Dialogue, an RR Donnelley company

Premera Blue Cross

Premier Advantage Marketing

PricewaterhouseCoopers LLP

Priority Health

Providence Health Plan

Providence Health System Oregon

Public Benefit Assistants

Puget Sound Health Partners

PwC

Quotit Corporation

RedCard

Regence BlueCross BlueShield

RME Health

RRD Healthcare Solutions

Santa Clara Family Health Plan

Satellite Health Plan

SCAN Health Plan

Serum

Sharp Health Plan

Silverback

SourceLink

South Shore Venture

Southwest Medical Association

StoneHouse Marketing

Strategic Health Group

Surety

SXC Health Solutions

Tessellate

The Brokerage Inc

The Value Group

TMG Health

Top Tier Consulting

TruHearing

Tufts Health Plan

UBS Financial Services

UCare

United Health Group

Universal American

University of Nevada

UPMC Health Plan

Vantage Health Plan

Velapoint

Vericred

Vheda Health

Vision Service Plan

Vital Decisions

Viva Health / Triton Health Systems

VSP Vision Care

WalMart

Waud Capital Partners

Welborn Health Plans

WellMed Medical Management

WellPoint

Welltok

Woloshin Communications

Word & Brown

Xpressdocs

Your Hearing Network

Zelus

2023 Sponsors

Educational Underwriters

Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.

Supporting Organizations

Exhibitors

Association Partner

Media Partner

Who Should Attend:

From Medicare, Medicare Advantage, and MedSupp Health Plans:

Chief Marketing Officer

Chief Engagement Officer

Chief Innovation Officer

Vice Presidents and Directors of:

Marketing
Medicare Sales and Marketing
Market Development
Data Analytics
Consumer Insight
Member Experience
Member Engagement
Product Development
Product Management

Business Development
Retention
Communications
Digital Marketing and Experience
Community Development
Senior Products/Markets
Medicare Operations
Stars
Quality

This Event Will Also Benefit:

Marketing Consultants
Advertising Agencies
Digital Marketing Agencies
Brokers/FMO’s
Market Research/Analytics Organizations
Member Engagement Solution Providers

Member Experience Management Companies
Ancillary Benefit Companies
NEMT Companies
CRM Solution Providers
Market Segmentation Solution Providers

"Great speakers and good sharing of best practices for opportunity areas relevant to our plan,"

Kaiser Permanente

"Nice job. Like the short presentations - they get to the point quickly and allow time for questions,"

CDPHP

"It’s wonderful, concise material in 15-30 min, Everything, excellent event - thank you,"

Optum

"It was a great event,"

Johns Hopkins Health Care

"The content of this virtual conference was very good and it was coordinated very well,"

HMSA

"The information provided was so informative! My brain hurts because I've learned so much!"

AmericasHealth Plan

"Variety of topics and real world examples of how to implement ideas. Timing on presentations and each day was very good."

Allcare IPA

"The event covered a large span of areas that impact my plan,"

BMCHP-Wellsense

"Great variety of presenters. Wouldn't change a thing, thank you,"

Hometown Health

"Excellent content and speakers!"

Omnicell

""A great forum that allows you to engage partners, reinforce your strategies, and tactics while learning new things."

Thomas Sass, Director, Consumer Markets, BlueCross BlueShield Western New York

"If you specialize in the Medicare industry, then you need to attend events like the Medicare Market Innovations Forum. The information is substantive"

Brian Breisinger, CEO, GS National

"Great contacts, content, and relationships."

Lynn Johnson, Health Plan Advisor, Aspire Health Plan

"I came away with a lot of ideas that I can introduce when I get back to the office. I also let my counterparts in other departments know they would benefit from attending this conference."

Brent Carter, Consumer Sales Manager, Blue Cross Blue Shield Alabama

"Worth the time and financial investment. Will make this a yearly 'must do' event."

Bruce Bonello, Excellus Blue Cross Blue Shield

"Well organized. Good variety of topics. Pertinent topics with up to date information. Fast paced. Good environment"

Priority Health

""The free flow of ideas and perspectives will arm you for success at marketing and selling Medicare plans."

Kirk Heminger, Director of Marketing, Independent Care Health Plan

From Medicare, Medicare Advantage, and MedSupp Health Plans:

Chief Marketing Officer

Chief Engagement Officer

Chief Innovation Officer

Vice Presidents and Directors of:

This Event Will Also Benefit:

Strategic Solutions Network, LLC

"Great speakers and good sharing of best practices for opportunity areas relevant to our plan,"

Kaiser Permanente

"Nice job. Like the short presentations - they get to the point quickly and allow time for questions,"

CDPHP

"It’s wonderful, concise material in 15-30 min, Everything, excellent event - thank you,"

Optum

"It was a great event,"

Johns Hopkins Health Care

"The content of this virtual conference was very good and it was coordinated very well,"

HMSA

"The information provided was so informative! My brain hurts because I've learned so much!"

AmericasHealth Plan

"Variety of topics and real world examples of how to implement ideas. Timing on presentations and each day was very good."

Allcare IPA

"The event covered a large span of areas that impact my plan,"

BMCHP-Wellsense

"Great variety of presenters. Wouldn't change a thing, thank you,"

Hometown Health

"Excellent content and speakers!"

Omnicell

""A great forum that allows you to engage partners, reinforce your strategies, and tactics while learning new things."

Thomas Sass, Director, Consumer Markets, BlueCross BlueShield Western New York

"If you specialize in the Medicare industry, then you need to attend events like the Medicare Market Innovations Forum. The information is substantive"

Brian Breisinger, CEO, GS National

"Great contacts, content, and relationships."

Lynn Johnson, Health Plan Advisor, Aspire Health Plan

"I came away with a lot of ideas that I can introduce when I get back to the office. I also let my counterparts in other departments know they would benefit from attending this conference."

Brent Carter, Consumer Sales Manager, Blue Cross Blue Shield Alabama

"Worth the time and financial investment. Will make this a yearly 'must do' event."

Bruce Bonello, Excellus Blue Cross Blue Shield

"Well organized. Good variety of topics. Pertinent topics with up to date information. Fast paced. Good environment"

Priority Health

""The free flow of ideas and perspectives will arm you for success at marketing and selling Medicare plans."

Kirk Heminger, Director of Marketing, Independent Care Health Plan

From Medicare, Medicare Advantage, and MedSupp Health Plans:

Chief Marketing Officer Chief Engagement Officer

Chief Innovation Officer

Vice Presidents and Directors of:

This Event Will Also Benefit:

Chief Marketing Officer

Chief Engagement Officer