The Medicare Market Innovations Forum is the leading event for growing Medicare market share, engaging and retaining members, and designing and marketing products that meet the needs of the new Medicare consumer. This unique event will offer:


  • Unique Health Plan Case Studies presenting new innovations and solutions
  • Interactive Panel Discussions addressing critical topics to driving member acquisition, retention, and customer experience
  • Unmatched networking with leading solutions providers
  • Single track programming! There are no break-outs or tracks to detract from a unifying learning and sharing experience
  • The opportunity to meet 150+ industry peers.
The 11 th Annual event will offer case study presentations, panel discussions, and workshops on these key topics: ...


ADAPTING TO THE CHANGING MEDICARE MARKET
  • Member Retention: Investing in a Year-Round Engagement Strategy to Retain Those Most Likely to Leave During the OEP
  • Maximizing CMS’ Marketing Flexibility to Grow Market Share: Ensuring that Communications are Compliant, Educational, and Effective
  • Supplemental Benefits as a Competitive Advantage: Leveraging Benefits to Address Social Determinants of Health and Influence Member Acquisition and Retention
  • Product Design: Gathering Data to Determine How Members Will Use Supplemental Benefits and Designing them to Fit into Daily Life
  • OEP Strategies: Assessing Those at Risk for Switching and Developing a Content-Driven Brand Advertising Campaign During the OEP
DATA-DRIVEN STRATEGIES
  • Market Segmentation: Developing an Actionable Segmentation Strategy to Personalize the Media and the Message to the Different Medicare Population Segments
  • Consumer Insights: Leveraging Data to Understand Medicare Consumers and Develop Personalized Member Profiles Based on Needs, Preferences, and Values
MARKETING STRATEGIES
  • Winning the AEP: Taking an Omnichannel Approach to Drive AEP Campaign Success
  • New to Medicare: Developing Fully Integrated Strategies to Attract Age Ins and the WP65 Market
  • Migrating Commercial Members to Individual Medicare Plans: Building the Member Journey Across Different Segments of the Enterprise
  • D-SNP Marketing: Developing an Integrated and Multi-Pronged Campaign to Reach This Complex Population
CUSTOMER EXPERIENCE/ENGAGEMENT
  • Designing a Unique Member Experience: Leveraging Data to Create Targeted Engagement Strategies that Build Brand Loyalty and Enhance Retention
  • Engaging New Prospects through Strategic and Tactical Business Plans
  • Digital Strategy: Creating Digital Tools, Member Portals, and Social Media Messages That Engage Members and Drive Healthy Behaviors
  • Leveraging Data and Comprehensive Member Engagement for Enhanced Retention and Product Performance
  • Incentivizing Healthy Behaviors: Leveraging Rewards, Incentives, and Personalized Communication to Drive Medicare Members to Take Action to Improve Health
  • Member Engagement: Leveraging Tailored Mobile Messaging and Other Touchpoints to Target Key Market Segments and Drive Behavior Change
  • Brand Positioning: Reinforcing Your Brand Presence Immediately After AEP to Create Affinity, Credibility and Trust
MAXIMIZING OUTREACH
  • Educational Events: Maximizing Opportunities at Year-Round Educational Events, Choosing Locations for Optimal Consumer Engagement, and Ensuring Compliance
  • Grassroots Outreach Strategies: Building Community Involvement through Strategic Partnerships
FUTURE OF THE MEDICARE MARKET
  • The 2020 Election and Its Impact on the Future of Medicare Products
  • 2021 Star Ratings: Adopting Innovations to Influence the New Ratings and Leveraging Them for Increasing Enrollment and Retention
  • Broker Education: Ensuring that Brokers Understand the Benefits of New Products and How They Impact Star Ratings


2020 Distinguished Faculty
Faegre Drinker Consulting

Michael S. Adelberg

Principal & Lead, Healthcare Strategy Practice, Formerly, Director of Medicare Advantage Operations, CMS
Community Health Plan of Washington

Gabriel Ayerza

Senior Director of Medicare Strategy and State Programs
Blue Cross and Blue Shield of North Carolina

Naomi Irvin

Manager, Divisional Compliance - Sales, Marketing & Communications
Clover Health

Merry Beth Ward

Vice President, Marketing
Excellus BlueCross BlueShield

Bruce Bonello

Inside Sales Manager, Medicare & Individual Market Sales
Anthem, Inc.

Dr. Chester Brown, Jr.

Director, Product Innovation, Government Business Division
Medica

Kathleen Elli

Senior Director, Marketing Strategy and Communications
BlueCross BlueShield of Tennessee

Danielle S. Hirschovits-Gerz

Manager, Medicare Marketing & Member Experience--Product Strategy
Independent Care Health Plan (iCare)

Kirk Heminger

Director of Marketing
BlueCross BlueShield of Tennessee

Larissa Huskey

Director, Brand Management
Indiana University Health Plans

Todd Rau

Director, Medicare Markets
CarePlus Health Plans

Monica Rodriguez

Manager of Sales Administration/
MarketPOINT
ConnectiCare

Ezio Sabatino

Director of Marketing & Communications - Senior Markets
Gateway Health

Daniel Weaver

VP, Stars Quality
SCAN Health Plan

Archie Dey

Director, Consumer Insights
Vantage Health Plan

Billy Justice

Director of Marketing/Sales
BlueCross BlueShield of Western New York

Thomas Sass

Director, Consumer Markets
Zelus Consulting Group

Jenny Graham

Partner
RRD Healthcare Solutions

Ken Gammon

VP of Healthcare Solutions
Decision Point Healthcare Solutions

Saeed Aminzadeh

CEO
Strategic Health Group LLC

Henry W. Osowski

Managing Partner
RAVE REVIEWS FROM
Past Delegates!
Past Attendees
  • AARP Arizona
  • ActekSoft
  • Advanced Medical Management
  • ADVICARE
  • Aetna
  • Affinity Health Plan
  • Agadia
  • AgencyRM
  • AgentCubed
  • ALC
  • Alere Health
  • AlohaCare
  • Ameri-Plus Select Services
  • American Enterprise Group
  • American Specialty Health
  • Amerigroup
  • Amida Care
  • Anderson Direct & Digital
  • Anthem
  • Aon Retiree Health Exchange
  • Arch Health Partners
  • Arkansas Community Care
  • Arm Inc
  • Aspire Healthcare
  • Bakersfield Family Medical Center
  • BCBS Florida
  • Benefitfocus
  • BFC
  • Bloom Insurance Agency
  • BCBS Arizona
  • BCBS Rhode Island
  • BCBS Western New York
  • BCBS Louisiana
  • BCBS Michigan
  • BCBS Minnesota
  • BCBS North Carolina
  • Blue Cross Blue Shield Association
  • BCBS Michigan
  • BCBS Rhode Island
  • BCBS South Carolina
  • BCBS Tennessee
  • Blue Shield of California
  • Bluespire Marketing
  • Brown & Toland Physicians
  • Budco
  • CalOptima
  • Cambia Health Solutions
  • Canary Health
  • CDPHP
  • Care 1st Health Plan
  • Care N Care Insurance Company
  • Care Wisconsin
  • CareOregon
  • CareSource
  • Catamaran Corporation
  • Cavulus
  • CBIZ KA Consulting Services
  • Centene Corporation
  • Central Health Plan
  • CF Health Advisors
  • CHI
  • Chinese Community Health Plan
  • Cigna-HealthSpring
  • CIGNA HealthCare of Arizona
  • Citizens Choice Healthplan HMO
  • Clear View Solutions
  • ClearStone Solutions
  • CMS Entertainment
  • Cody Consulting
  • Coffey Communications
  • Community Health Plan of WA
  • Connecticare
  • Connecture
  • Corporate Marketing Entertainment
  • Corporate Marketing Solutions
  • Cross Country Home Services
  • D.W. Van Dyke & Co
  • De La Cruz Insurance
  • Decision Point Healthcare Solutions
  • Deft Research
  • Denver Health
  • Destination Rx
  • DialAmerica
  • Dialog Direct
  • Digitas/Kaiser Permanente
  • Direct Media Communications
  • DMS Marketing
  • DMW Worldwide
  • Drennan Insurance Marketing
  • DRX
  • East Boston Neighborhood Health Center
  • eHealth
  • Eli Lilly & Company
  • Emblem Health
  • Entertainment® Corporate Marketing Solutions
  • EPIC Hearing Healthcare
  • Equitable Life & Casualty
  • Evive Health
  • Evolution Health
  • Excellus BCBS
  • Fallon Community Health Plan
  • Florida Hospital Care Advantage
  • Fresh Health Consulting
  • Fulton County Schools
  • FWD Direct
  • Gateway Health Plan
  • Geisinger Health Plan
  • Gen Re
  • GKV
  • Glenridge Healthcare Solutions
  • GoHealth
  • Gordon Marketing
  • Gorman Health Group
  • Group Health Cooperative
  • Guardian Healthcare
  • HackerAgency
  • Hallmark Business Connections
  • Hallmark Wellness
  • Hannover Life Reassurance Company of America
  • Harvard Pilgrim Health Care
  • hCentive
  • Health Alliance Medical Plans
  • Health Compare
  • Health Net
  • Health New England
  • Health Plan Alliance
  • Health Plan One
  • HealthCare Partners Medical Group
  • HealthCompare Insurance Services
  • Healthfirst
  • HealthPartners
  • HealthPlanCRM
  • HealthScape Advisors
  • Healthways
  • HEALTHWISE
  • Highmark
  • HighRoads
  • Horizon Blue Cross Blue Shield of NJ
  • HPOne
  • Human Arc
  • Humana
  • Hyperlift
  • IM Marketing
  • InComm Healthcare & Affinity
  • Independence Blue Cross
  • Independent Care Health Plan
  • Indiana University Health
  • Inland Empire Health Plan
  • InsureOne Benefits
  • Inter Valley Health Plan
  • John Muir/Mt. Diablo Health System
  • Kaiser Med Security Services
  • Kaiser Permanente
  • KBM Group
  • KERN Health
  • KindHealth Insurance Services
  • Knowledge Based Marketing
  • Krames Staywell
  • LA Care
  • Laser Image
  • Leads 360
  • LIBERTY Dental Plan
  • Lilly USA
  • Longevity Alliance
  • Lumeris
  • Lyft
  • Mark Farrah Associates
  • MCS Healthcare Holdings LLC
  • Med3000, Inc.
  • MedImpact Healthcare Systems
  • Medina Associates
  • Medtronic Care Management Services
  • Meers Advertising
  • Medicare CRM
  • Memorial Hermann Health Insurance Company
  • Merchants Benefit Administration
  • MercyCare
  • Metropolitan Jewish Health System
  • Milliman
  • MJHS
  • MMM Holdings
  • Molina Healthcare
  • mPulse Mobile
  • MRB Marketing Services
  • MTM
  • Mutual of Omaha
  • Ness Communications
  • Network Health
  • Novu
  • NVA
  • Old Surety Insurance
  • Omada Health
  • Orlando Health
  • Pacheco
  • PacificSource
  • PerformRx/AmeriHealth Mercy Health Plan
  • PharmMD
  • Pharos Innovations
  • Precision Dialogue, an RR Donnelley company
  • Premera Blue Cross
  • Premier Advantage Marketing
  • PricewaterhouseCoopers LLP
  • Priority Health
  • Providence Health Plan
  • Providence Health System Oregon
  • Public Benefit Assistants
  • Puget Sound Health Partners
  • PwC
  • Quotit Corporation
  • RedCard
  • Regence BlueCross BlueShield
  • RME Health
  • RRD Healthcare Solutions
  • Santa Clara Family Health Plan
  • Satellite Health Plan
  • SCAN Health Plan
  • Serum
  • Sharp Health Plan
  • Silverback
  • SourceLink
  • South Shore Venture
  • Southwest Medical Association
  • StoneHouse Marketing
  • Strategic Health Group
  • Surety
  • SXC Health Solutions
  • Tessellate
  • The Brokerage Inc
  • The Value Group
  • TMG Health
  • Top Tier Consulting
  • TruHearing
  • Tufts Health Plan
  • UBS Financial Services
  • UCare
  • United Health Group
  • Universal American
  • University of Nevada
  • UPMC Health Plan
  • Vantage Health Plan
  • Velapoint
  • Vericred
  • Vheda Health
  • Vision Service Plan
  • Vital Decisions
  • Viva Health / Triton Health Systems
  • VSP Vision Care
  • WalMart
  • Waud Capital Partners
  • Welborn Health Plans
  • WellMed Medical Management
  • WellPoint
  • Welltok
  • Woloshin Communications
  • Word & Brown
  • Xpressdocs
  • Your Hearing Network
  • Zelus
  • Supporting Organizations
    • Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.
    • Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.
    • Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.
    • Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.
    • Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.
    • Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.
    Exhibitors
    • Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.
    • Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.
    • Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.
    • Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.
    • Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.

    Who Should Attend:

    From Medicare, Medicare Advantage, and MedSupp Health Plans:


    • Chief Marketing Officer
    • Chief Engagement Officer


    • Chief Innovation Officer

    Vice Presidents and Directors of:

    • Marketing
    • Medicare Sales and Marketing
    • Market Development
    • Data Analytics
    • Consumer Insight
    • Member Experience
    • Member Engagement
    • Product Development
    • Product Management
    • Business Development
    • Retention
    • Communications
    • Digital Marketing and Experience
    • Community Development
    • Senior Products/Markets
    • Medicare Operations
    • Stars
    • Quality

    This Event Will Also Benefit:

    • Marketing Consultants
    • Advertising Agencies
    • Digital Marketing Agencies
    • Brokers/FMO’s
    • Market Research/Analytics Organizations
    • Member Engagement Solution Providers
    • Member Experience Management Companies
    • Ancillary Benefit Companies
    • NEMT Companies
    • CRM Solution Providers
    • Market Segmentation Solution Providers