17th Annual Medicare Market Innovations Forum

Proven Product, Marketing, Engagement, and Retention Initiatives to Differentiate Your Plan in a Crowded Market

May 5-6, 2026
Sheraton Charlotte Uptown Charlotte, NC

About The Event

The 17th Annual “Medicare Market Innovations” event, May, 2026 in Charlotte will feature leading Medicare plans' perspectives on adapting to the evolving Medicare landscape. It will explore the areas of Marketing, Member Engagement, Member Experience, and Product Design, through the lens of navigating the Final Rule and the election year impact, positioning for success during the sure to be turbulent 2026 AEP.

Speakers

2026 Speakers Coming Soon!
WHO SHOULD ATTEND

The “Medicare Market Innovations” event is designed for CSuite, Vice Presidents, Directors, and Managers from Medicare, Medicare Advantage, and MedSupp Health Plans with responsibility for:

  • Chief Marketing Officer
  • Chief Engagement Officer
  • Chief Innovation Officer
    • Chief Growth Officer
    • Medicare
    • Chief Growth Officer
  • Marketing
  • Medicare Sales and Marketing
  • Market Development
  • Data Analytics
  • Consumer Insights
  • Member Experience
  • Member Engagement
  • Product Development
  • Product Management
  • Retail Sales
  • Health Equity
WHAT YOU WILL LEARN

MANAGING COSTS/DRIVING ROI

  • Navigating Market Disruption: Increasing Focus on Cost Control and Financial Sustainability while Preserving What Matters Most to Members
  • Leveraging AI to Elevate Medicare Advantage Experience, Efficiency, and ROI

GROWING MARKET SHARE

  • Driving Growth through Geo-targeting - Identifying High-Opportunity Areas and Designing Winning Sales Plans.
  • Prioritizing High Value Member Acquisition: Leveraging Data Analytics to Identify High Value Prospects and Focusing Resources on Those Members
  • Taking a Digital First Approach to Personalize the Buying Journey for Tech-Savvy Seniors: Leveraging Digital Channels to Improve the Shopping Experience and Drive Beneficiaries to Your Plan
  • Ensuring an Omnichannel Approach to Reach Beneficiaries during AEP and Beyond: Conducting Integrated Campaigns with Multiple Touchpoints to Drive Plan Awareness
  • Capturing the Age In Population: Guiding Existing Commercial Members to Your MA Plan
  • Getting the Most from Your Broker Partners

PRODUCT REDESIGN

  • Optimizing the Product Portfolio: Ensuring Diversity of Offerings and Product Richness to Drive Profitable Growth
  • Rethinking Supplemental Benefits: Evaluating Which Benefits are “Must Have” and Which are “Nice to Have” and Their True Fiscal and Member Satisfaction ROI
  • Focusing on the Plan's Core Value: Ensuring Plan Design Offers Cost Predictability and Benefit Consistency in Response to Members' Evolving Needs
  • SNPs as a Major Growth Engine for Medicare Advantage--Deepening Focus on Access, Simplicity & Care
  • Investing in Wellness Programs to Encourage Healthy Behaviors: Incentivizing Members for Health-Related Tasks and Activities

DRIVING SUSTAINABLE PROVIDER RELATIONS

  • Creating More Meaningful Value-Based Arrangements to Address Revenue and Cost Levers in MA: Prioritizing Existing Relationships with High Value Providers
  • Driving Network Optimization: Taking a Data-Driven Approach to Building and Growing High Performing Networks Based on Cost and Quality Metrics
  • Partnering for Better Care: Payer and Provider Collaboration to Improve Access to High-Quality, Value-Based Primary Care for Seniors

MEMBER ENGAGEMENT AND RETENTION

  • Conducting Year Long Member Engagement Strategies in Response to Increased Switching Behaviors and Member Churn
  • Leveraging Data to Predict Disenrollment Risk: Identifying Segments Most Sensitive to Cost and Network Changes and Personalizing Outreach Strategies for Retention
  • Large Scale Reacquisition - Realignment to Meet Strategic Portfolio Optimization with Membership Volume as a Secondary Consideration
  • Heather Smith, VP, Retail Sales, Geisinger Health Plan
  • Leveraging Social Risk Data and AI to Drive Personalized and Proactive Engagement: Anticipating Member Needs and Preventing Care Gaps
  • Ensuring a Unified Member Experience Across All Channels: Creating a Holistic, Personalized Journey from Enrollment to Post-Care
  • Elevating Member Engagement through Education: Supporting High-Cost, High-Risk Populations with Evidence-Based Member Education Strategies
  • Empowering Members to Digitally Manage Their Benefits and Care: Leveraging Digital Self Service Tools to Create a Timely and Relevant Member Experience
  • Implementing a Multi-Touch Onboarding Program: Keeping New Enrollees Engaged with Targeted Outreach throughout the Year


Testimonials from
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SPONSORED BY

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