This executive forum takes a very serious look at how forward-thinking plans can innovate in their marketing and product development initiatives regardless of the changes government imposes. Hear case studies and panel discussions that address topics such as aging-in programs, launching marketing and communications based on star ratings, establishing member-centered approaches to growth and retention, AEP marketing techniques, ACO’s, MedSupp, increasing star ratings through product development, serving dual eligibles, and creating an integrated marketing strategy for maximum results.

Why Attend our Annual Medicare Market Innovations Event? Participants will:

   •  Get a close up look at the Medicare Advantage, Prescription Drug Plan
       and Medicare Supplement competition
   •  Discover proven strategies for remaining competitive despite time-
      squeezed and budget-squeezed Medicare programs
   •  Evaluate the impact of the political landscape, including the 2012
      election, on the future of Medicare products

Learn firsthand how leading health plans are:

   •  Developing aging in programs to capture the Baby Boomer wave
   •  Launching marketing and communication strategies based on
      Star Ratings
   •  Establishing member centered approaches to Growth, Retention,
       and Achieving High Star Ratings
   •  Designing an integrated strategy that incorporates various marketing
       methods to reach the Medicare consumer
   •  Creating a Marketing Efficiency Checklist: Metrics, channels, timing
       and strategic options to keep lead flow, quality and volume in line
       to meet your goals
   •  Positioning for success in the Member Acquisition Process while
       enduring the intensity of regulatory compliance oversight
   •  Identifying growth opportunities in complementary lines of business
       like SNP’s and PPO’s
   •  Understanding what is most important to core buyers through
       market segmentation
   •  Positioning their plans to thrive in an ACO driven world
   •  Achieving High Star Ratings through product development
   •  Managing the impact of revenue compression on management
       strategies for growth and retention
   •  Leveraging innovative marketing, communication and outreach
       strategies to educate members and promote healthy behaviors
   •  Establishing an integrated model for serving Dual Eligibles
   •  Determining effective strategies for competing in the
       MedSupp marketplace
   •  Creating AEP marketing strategies that drive results
   •  Delivering value despite increased pressure to manage administrative
       costs downward