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Why Attend Our Ninth Annual Medicare Market Innovations Forum?


SSN is pleased to announce the 9th Annual Medicare Market Innovations Forum, July 10-12, 2018 in San Diego. This proven event, which has grown dramatically year after year, brings together Medicare marketing and product professionals from Medicare health plans nationwide. The conference explores what leading Medicare plans are doing to attract, retain, and engage the new Medicare consumer through case studies and interactive panel discussions. It will take an in-depth look at the engagement, outreach, marketing, and brand building strategies that they are leveraging to reach the various segments of this market, and will help plans to get ahead of the competition. Specifically, it will address:

  • Marketing Medicare to Ageing-In Boomers:  Engaging Beneficiaries Early and Ensuring Relevant Messaging that Reflects Their Healthy and Active Lifestyles
  • Developing an Actionable Segmentation Strategy:  Leveraging Data Profiling and Modeling to Concentrate Marketing Efforts and Position Products More Effectively
  • Exploring Groundbreaking Insights on What Medicare Marketing Audiences Really Want—and How to Give It to Them
  • Tuning Your Message to Drive Enrollment and Member Retention
  • Positioning for Success During the AEP:  Leveraging a Data-Driven, Multi-Channel Marketing Strategy to Drive Enrollment Growth
  • Examining How Technology Will Change the Role of the Field Agent, the Expectations of the Beneficiary, and the Capabilities of Health Plans
  • Reaching Dual Eligibles:  Developing a Multi-Faceted Approach to Engaging and Retaining this Complex Population
  • Creating Opportunity Out of Chaos:  The Case for Being a Values Brand
  • Optimizing Digital Marketing and Tools to Change the Medicare Engagement Paradigm
  • Leveraging Medicare Benefits as a Tool for Member Outreach and Engagement:  Ensuring Success with Dual Eligibles
  • 2017 CMS Capitation for Duals: Strategies to Enhance Revenue Growth
  • Optimizing Grassroots Outreach Strategies:  Building Community Involvement through Strategic Partnerships
  • Building a Year-Round Branding Strategy:  Ensuring Effective Brand Positioning to Create Awareness, Credibility and Trust
  • The Impact of the Political Landscape on the Future of Medicare Products:  Turning the Challenges of Reform into Opportunities for Innovation and Growth
  • Identifying Strategies to Grow Membership in the Face of Increased Competition:  Competing Effectively with Industry Leaders Who are Consolidating Market Share
  • Opportunities in Ancillary Offerings: Cost Effective Ways to Differentiate and De-commoditize Plans
  • Transforming the Member Experience:  Leveraging Targeted Engagement Strategies to Build Brand Loyalty and Enhance Retention
  • Developing a Broker Education Strategy:  Raising Awareness About the Importance of Star Ratings and How They Can Be Used to Influence Members
  • Engagement and Retention Using a Unique Experience Design Approach and Big Data

We hope you'll join us at this event to learn strategies for attracting and retaining the new Medicare consumer. Ensure that your message and methods of outreach are relevant to your target audience by benchmarking some of the leaders in the market. We look forward to seeing you in San Diego in July!

Attendees from our past Medicare Market Innovations events include:

AARP Arizona      ActekSoft, Inc.      Advicare Health      Aetna
     Agadia Systems Inc      AgentCubed, LLC      Alere Health   
   AlohaCare      Ameri-Plus Select Services   
   American Enterprise Group      American Specialty Health   
   Amerigroup      Anderson Direct & Digital      Anthem, Inc.   
   Aon Retiree Health Exchange      Arcadian Health Plan  
    ARKANSAS COMMUNITY CARE, INC.      Arm, Inc.   
Aspire Health Plan •
   Bakersfield Family Medical Center  
   Benefitfocus      BFC      Bloom Marketing Group   
   Blue Cross and Blue Shield of Arizona  
    Blue Cross and Blue Shield of Michigan      Blue Cross and Blue Shield of Minnesota      Blue Cross and Blue Shield of North Carolina   
   Blue Cross and Blue Shield of Rhode Island      Blue Cross and Blue Shield of Tennessee      Blue Cross Blue Shield Association   
   Blue Cross Blue Shield of Florida      Blue Cross Blue Shield of South Carolina      Blue Shield of California      BlueSpire Marketing   
   Budco      CalOptima      Cap Distrist Physicians HP      Care 1st Health Plan      Care N Care Insurance Company      CareOregon   
   CareOregon Advantage      CareSource      CBIZ Consulting Services      CBIZ KA Consulting Services, LLC      Centene Corporation      CF Health Advisors      Chinese Community Health Plan      CIGNA Corporation      CIGNA HealthCare of Arizona, Inc.   
   Citizens Choice Healthplan HMO      ClearStone Solutions   
   CMS Entertainment      Cody Consulting Group, Inc.   
  Coffey Communications Inc      Community Health Plan of Washington      ConnectureInc      Corporate Marketing Entertainment      Corporate Marketing Solutions      D.W. Van Dyke & Co. Inc.  
    Decision Point Healthcare Solutions      Deft Research      Denver Health Medical Plan Inc      Destination Rx Inc.      DialAmerica Healthcare Solutions      DialAmerica Marketing, Inc.      Dialog Direct      Digitas/Kaiser Permanente      Direct Media Communications  
    DMC, Inc.      DMS Marketing      DMW Direct   
   Drennan Insurance Marketing, Inc.      DRX   
   East Boston Neighborhood Health Center
     eHealth      Emblem Health      ENTERTAINMENT | Corporate Marketing Solutions      EPIC Hearing Healthcare      Equitable Life Insurance Co      Evive Health      Evolution Health      Excellus BlueCross BlueShield      Fallon Community Health Plan   
   FamilyCare Health Plans      FCHP      Florida Hospital Care Advantage      Fresh Health Consulting      Fulton County Schools  
    FWD Direct      Gateway Health Plan Inc      Geisinger Health Plan   
   Gen Re      GKV      Glenridge Healthcare Solutions      GoHealth
     Gordon Marketing      Gorman Health Group      Group Health Cooperative      Guardian Healthcare      Hacker Agency   
   HackerGroup      Hannover Life Reassurance Company of America      Harvard Pilgrim Health Care      hCentive, Inc.      Health Alliance Medical Plans      Health Compare      Health Net of California, Inc.  
    Health Net, Inc.      Health Plan Alliance      Health Plan Alliance of Michigan      Health Plan One      HealthCare Partners  
    HealthCompare Insurance Services, Inc.      HealthPartners  
    HealthPlanCRM      HealthPlanOne      HealthSpringInc
     Healthways, Inc.      HEALTHWISE      Highmark Inc.      Horizon Blue Cross Blue Shield of NJ      Human Arc      Humana      InComm Healthcare & Affinity      Independence Blue Cross      Independent Care Health Plan      InsureOne Benefits, Inc      Inter Valley Health Plan      Kaiser Permanente      KBM Group      KERN      Knowledge Based Marketing      KramesStaywell      L.A. Care Health Plan  
    Laser Image      Leads 360      Lilly USA      Longevity Alliance Inc
     Lumeris      Mark Farrah Associates      Med3000, Inc.      Medical Card System, Inc.      Medina Associates      MeersAdverstising
     Meidcare CRM      Memorial Hermann Health Insurance Company      Merchants Benefit Administration      Milliman      MJHS      MMM Holdings, LLC      Molina Healthcare, Inc.      MTM, Inc.      Mutual of Omaha      Network Health      Network Health Plan      NOVO1   
   novu      Old Surety Insurance      Orlando Health      Pacheco
     PacificSource Health Plans      PerformRx, LLC      Pharos Innovations      Premera Blue Cross      Premier Advantage Marketing      PricewaterhouseCoopers LLP      Priority Health      Providence Health Plan      Public Benefit Assistants      Puget Sound Health Partners      PwC Consulting      RedCard      Regence Blue Cross Blue Shield      RME Health      Satellite Health Plan      SCAN Health Plan      Senior Market Sales, Inc      Sharp      Silverback  
    Soundpath Health      SourceLink      South Shore Venture
     Southwest Medical Association      Strategic Health Group
     Strategic Solutions Network      Surety  
    SXC Health Solutions, Inc.     The Brokerage Inc.      The Value Group      TMG Health      Top Tier Consulting      TruHearing      Tufts Health Plan      Ucare      United Health      United Health Group  
    United Healthcare      United Healthcare Retiree Solutions  
    Universal American      Universal American/APS      University of Nevada      UPMC Health Plan      Velapoint      Vital Decisions      VSP Vision Care      Waud Capital Partners      Welborn Health Plans (WHP)      WellMed Medical Management      WellPoint, Inc.      Welltok      Windsor Health Plans      Woloshin Communications  
    Word & Brown     

JULY 2017 SPEAKERS



Who Should Attend

From Health Plans:

Medicare, Senior Products, Marketing, Product Development, Corporate Development, Medicare Supplement, Market Research

 

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